AMDT 307 1st EditionExam # 3 Study Guide Chapters: 8 - 13 Chapter 8 Social/CulturalSymbolic Interaction theory plus Self efficacy theory join to view journey to self (how children become consumers from family, friends, media)pre-play: dressed by other to play roles that contribute to identity play: transition into roles game: later childhood (cultural and visual) Sex is biological while gender is societal androgyny: balance of masculine and feminine traits Zeitgest: energy of culture at time and place culture: shared meaning within rituals, customs, norms, traditions among member of org or society not static, evolves culture determines success of product subculture: smaller group appropriate culture behavior determined by customs: norms control basic behaviors mores: customs with strong moral overtones conventions: regulate he we conduct liferituals: symbolic behavior sacred and profane (taken for granted) consumption social Influences: information exerted on consumershousehold family strangers environment media conformity, compliance, obedienceconspicuous consumption: evidence of costfashion diffusion: trickle up and down conspicuous counter consumption: rebellion horizontal flow: peerslifestyle consumerism: floats over social class, viral influenceSocial Impact Theory: probability of influence increases relative to people involved, importance, proximityinfluence of any one person decreases relative total direct/primary group influences: family/friends indirect/secondary: celebs acquaintances reference groups informational utilitarian value Membership Influencesaspirational, associative, dissociative groups influencing us subtly gate keeperfolklorists/storytellers friend of friend Chapter 10 How marketers Obtain and Use Consumer InformationPurposeto learn about target market meet consumer wants enhance relationships shape marketers' message pinpoint communication methods Types of Researchdefine objectives decide method of researchSecondary: Locate and use existing method, research data from companies, trade journals Primary: original study, adavantage is can supplement data from secondary Methodologiesquantitative: Likert Scale Qualitative Nigerian WomenObjective: to identify apparel needs of nigerian womenmethod: FEA modelFindings: need a different fit and styles that represent both modern and traditional stylesChapter 11 Social MediaReasons consumers turn to social mediaseeking product/brand infomake purchase customer service seeking recommendations discounts Marketer's Use of Social Datagoal: understand consumer needs/wantsgather dataannounce happeningsdrive salesSocial Media Buying Cyclesee product click for more infoshop online for alternatives buy Challenges:fluiditylegal/privacy ethics Social Media ResearchMost purchases are appearance relatedapparel largest portionfacebook is largest influencerChapter 13 How Consumers BuyStaircase decision processrecognize problem collect info on alternatives review alternativesselect best alternative evaluate decision influences on consumer decisionmood time occasion store environment use and degree of satisfaction reviews Consumption situationsrational perspective: intellectual behavioral: perceptionexperiential: how something works situation effects physical enviromentsocial enviromentTimeeconomic physio antecedent states: mood Reasons for Shoppingutilitarian hedonic Reason for not shopping spend on other not interested in clothes flattery time quality/price lack of varietyShopping Orientation Economic Personalized ethical Apathetic RecreationalIn store decisionmarketers try to presell enviromentplanned impulse reminder impulse fashion oriented pure impulse salespersonPost Purchase satisfaction Perception of Qualitybrand price structure aestheticspower of appealQuality is what we expect it to be- expectancy disconfirmation model DissatisfactionHow to express Voice Private Third partyActions depend on personality priceage marketerspeople spreading wordThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a