COMM 122 1st Edition Lecture 16Outline of Current Lecture I. NewsII. Concerns shift between Sex and ViolenceIII. You Can’t Say That ArticleIV. Evolution about Indecency and Language V. ComplaintsCurrent LectureTechnicalities/Alternatives/Impacts?News: April—networks gearing up for the up fronts—when they showcase the shows - Economy is doing better—usually means uptake in ad spending- Networks normally get billions of dollars in advertising—advertising money is shifting over to digital (online networks)o “Only” $20 billiono Broadcast down 10%o Cable down 5%Teenagers and people in early 20’s—spending more time watching tv online than on tv- Total—biggest chunk on traditional tv: 71%- Matures 67+ watches 92% on tv- Ages 14-24: 48% on other devices compared to 44% on tv Broadcast audience generally have higher ratings than cable, however, changing for people between the ages 14-24- Younger groups: 8/ Top 25 shows are on cable Walking dead broke the record for the season finale for the 4th year in a row (almost 16 million live viewers)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Shows that are popular in the overall audience now popular in the 18-49 rating group Starting around 1990: Concerns shift between sex and violence over time- From 1990 on, broadcast networks pushing envelope of what’s “acceptable” further and furthero Shows getting away with language, nudity, sexuality—tension but they can’t do it because they are using the public airwaves - 2004 Superbowl: exposure of right breast for 9/15 of a seconds (changed everything)You Can’t Say that Article: shows system in transition—how much things were changing- Standards and Practices: scutinize evry show for vulgarity, sexuality, and violence – if youput something on the air that can be seen as obsolene then you can be fined after o Without the approval, nothing goes on the airo Looked at every show and commercial to look for things that were insensitive and wrongo Clinton years: more tolerant of sex and foul language, cracked down on violence  Goal: make sure no one is ever mado NYPD: allowed 37 vulgarities per episode o The more times you hear the word ass, the more successful you areo Conflict isn’t between Art vs. commerce—conflict is between commerce vs. commerceEvolution about Indecency in Language on Television- Couldn’t use the word pregnant- Around the 80’s very little indecency (little concern or enforcement)- Complaints picked up during the late 80’s early 90’s (44,000 complaints—only 10 fined)—most fines dropped because they rarely acted on indecency - 1990—TV guide: “Has TV Gone too far?”- 1991—Thomas-Hill hearings - 1993—NYPD (37 vulgarities—gave natural street talk)- 1997—Ellen lesbian (controversy—she came out)- 1998—Monica Lewinsky (Affair)- 1999—Chicago Hope (said shit happens—normally CBS was concerned about good taste)- 2001 Stephen Bachko wanted to say bullshit - 2003 All my Children- 2004 Superbowl: fined 20 CBS stations $550,000 each for violating indecency standards o 13 complaints/second for awhile (!.4 million complaints) o Station was afraid to put anything on because it may conflict with indecency- Saving Private Ryan won awards however local stations were afraid to be fined by FCC o Complaints: atrocious injuries, mental stress, brutality (all okay for primetime)o Not okay for primetime: profane language Parents Television Council: conducting large complaints against the programs shown on stations- Douche used 79 times in 2009 compared to 2007 (30) and 2005 (6)Habitat for profanity: - 2005-2010: 69% increase - “Bleeped or muted f-word”o 2005: 11o 2010: 276- It’s not indecent if it is anatomically correcto Vagina obsession all over TVSo many complaints were piling up during the Bush years that it took years- In 2008, NYPD fined Blue (2003)- “Fleeting expletives”: FCC ignored for decades - Visual vs. verbal - Scripted vs. unscriptedFCC doesn’t care very much—hasn’t been a fine in 7 years - FCC proposing allow more sex and profanity during kids’ TV viewing hours (didn’t get anywhere)- Broadcast networks filled with jokes about sexual activity - Last week for the first time in 7 years—FCC slaps Virgina TV station with $325,000 indecency fines (showed 3 seconds of an old porn