Comsoc 321 1st Edition Lecture 17Current LectureStrategies for Effective Intercultural Communication: “Know Ourselves”Know Our Communication GoalsA. Incidental Encounters-> Self- presentation (face): a positive self- image; personal identityB. Short-term Repeated Encounters-> To inform ->To learn->To reach->To persuade(See transactional model goals)C. Prolonged, Repeated Encounters-> Assimilation->Integration->Separation-> Individualism Goals are cumulative, from incidental to long- term interactions; not mutually exclusive. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Develop Intercultural Competences:- The ability to achieve goals while maintaining a mutually satisfying relationship.- A. Message skillso Use of appropriate verbal and non-verbal languageo Ability to listeno Ability to understand others use of verbal and non verbal languageo Ability to speak and write clearly, concisely, organize and summarize messageso Ability to take the others perspectiveB. Interaction Model-Turn taking-Appropriate use of non-verbal and verbal language- Initiation and termination of the interactionC. Behavioral FlexibilityD. Identity Management The intercultural Effectiveness Scale Behavioral Flexibility:Pg. 79 in the text book Manage Intercultural Communication Apprehension (ICA)ICA: fear or anxiety associated with either real or anticipated interaction with people from different