PSY 100 1st Edition Lecture 13Outline of Last Lecture I. Operant Conditioning II. Observational LearningOutline of Current Lecture I. MemoryCurrent LectureI. Memory- learning that persists over time- encoding, storage, retrievalEncoding: Two types- automatic processing, and effortful processing, which is memorization that utilizes repetition and practice. Encoding is getting information “in”.Automatic Processing-refers to our unconscious encoding of incidental information such as space,time, and frequency, and of well-learned information.Effortful Processing- encoding that requires concentration and some degree of conscious effort. A. What do we encode? Serial position effect- the beginning has the primacy affect and at the end comes the recency effect. B. Spacing effect- distributed practice versus cramming, rehearsal and primacy and recency. We encode meaningful information and encoded images. C. We encode organized information in chunking and hierarchies. Encoding is of information that meaningful, imagery, and it organizes It. D. Storage: Retaining the information. Event happens, which is sensory memory, then itis encoded to short-term and it can be retrieved or encoded again into the long-termmemory. E. Storage- implicit memory-information that is remembered unconsciously and effortlesslyF. Storage- explicit memory- Information that you have to consciously work to rememberG. Retrieval: Getting information out- context effects- the influence of environmental factor’s on ones perception of the stimulus.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.H. Retrieval- mood-congruent memory- you are more likely to recall an item if you are in the same mood when you encoded the item.I. Déjà vu- experiencing stimulus again for a second time with the absence of the stimulus. “already