Com 259 1st Edition Lecture 12Current Lecture1. magazines2. 300 magazines launched in 2009 and 31 survived 3. More than 19,500 magazines with 322 million subscribers 4. Circulation Giants 5. Trade and Business 6. business example - Forbes 7. Read magazines realated to the company you work for 8. i.e. funeral home - corps magazine 9. Professional 10. Pitch letters and lead time 11. pitch letters - one storyline to one ‘magazine’12. never do a press conference 13. Freelance writers 14. $1,500 - $5,000 an article 15. a lot of freelance do travel and art 16. Radio 17. Mobile medium for mobile people 18. about 14,000 stations in the United States19. spotify and pandora 20. Average person spends 21 hours each week, half in a vehicle 21. AM/FM – daytimers 22. kick off day for night broadcasting 23. Talk radio 24. Public Service Announcements (PSA) 25. extinct now 26. only done for non-profits 27. 33 million US listeners over the age of 12 tune in via the Internet 28. Television 29. Window on the world 30. In the US roughly 1750 stations-individuals spend close to 8 hours a day with TV and children spend more time with TV than in classroom 31. Typical household receives 104 cable channels 32. Compact and precise information – major story is 4,000 words or less 33. major story is 4,000 words 34. 2 newspaper columns 35. Blurred line between objectivity and entertainment 36. i.e. dateline These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.37. Video News Releases (VNR) 38. not done anymore 39. ‘prepackaged’ news releases 40. media ran major stories - false 41. TV surpassed newspapers as primary news source in 1963 42. Cable and Satellite 43. Cable began in the United States in 1948 44. The carrying capacity of cable and satellite systems is 500 high-definition channels 45. HBO and Showtime (etc) take higher share 46. wanted cable just for HBO 47. Advertising-supported cable channels now have a greater share of the television audience than do broadcast networks 48. Live round-the-clock coverage of the1986 Challenger disaster, 1991 Gulf War, 2003 Iraq invasion, and September 11, 2001, terrorist attacks made cable a major global news source49. time shifted viewing 50. netflix51. amazon prime 52. New Media - New Challenges53. 113 million blogs in April 2008, with 175,000 new blogs added each day 54. New media empower people in “unmediated conversations”— “social networking”—via sites such as MySpace and Facebook 55. facebook 56. buisness connect to consumers via media 57. New media empower cyber personalities and experts not available in traditional media on topics ranging from new technology to Hollywood celebrity commentary 58. “Viral campaigns” involve Internet users sharing messages through e-mail, instantmessaging and social network postings 59. Guidlines 60. for good media relations 61. Shoot squarely62. tell the truth 63. Give service 64. ask to help, make deadlines, go above and beyond 65. Do not beg or carp 66. Do not ask for “kills” 67. do not ask a story not to be run 68. Do not flood the media 69. don’t send to numerous people70. for working with the media 71. Talk from the viewpoint of the public’s interest, not the organization’s 72. Make the news easy to read and use.73. upside down pyramid 74. If you do not want a statement quoted, do not make it 75. NOTHING is off the record 76. State the most important fact at the beginning. 77. do not re-use questions words 78. question ‘ when did you stop beating your wife?’79. answer ‘I never beat my wife.’80. twisted image ‘ I beat my wife.’ 81. Do not argue with a reporter or lose your cool. 82. talk from the viewpoint of the public’s interest, not the