BUSSPP 0200 1st Edition Lecture 16 Outline of Last Lecture Outline of Current Lecture Current Lecture I Promotion A Make the customer understand that we exist in the market as a seller B C Value proposition II A Story A Firm buy a car 1 Atkin REALY loves cars yet buys them as transportation only 2 2002 2003 Atkin s in Dublin 3 Letter from fancy car dealer 4 Salespeople match the demographics of the buyer think Saturn B What elements of promotion 1 Direct marketing 2 Personal sales 3 Sales promotion try or buy 4 Advertising throughout 5 Public relations salesperson attire business presentation a try to estimate how much this campaign cost fixed cost independent of quantity sold b Who pays for this campaign Dealership Domner Benz Saks 25 000 Gift card 1 Gift card 2 Mailing 1 Mailing 2 Sales reception cookies Car Mailing List x x x x x x 35 350 10 10 x x x 20 50 These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Mark up there s a cost to the retailer Retailer multiplies by some factor to get price 2 3x amt Retail value DOES NOT imply total cost
View Full Document
Unlocking...