MKTG 301 1st Edition CH 12 CONT Lecture 22 Activity Supply Chain management1 Make up brush sample 100 people touch it a day at least Unique Aspects of Nonprofit Organization Marketing Strategies 1 Providing a service that respond to the wants of multiple constituencies 2 Objective other than for profit still acts as a business Undifferentiated segmentation Sending the same promotional message to everyone ex Promoting the city as a historic destination by placing ads in widely read newspapers Product Decisions 1 Benefit complexity Promotion Decisions 1 Professional volunteers True professionals who are compensated b c they believe in what they re working for Pricing Decisions 1 Non financial prices 2 Indirect payment 3 Below cost pricing Ex tuition you pay less than what it cost to produce education Global issues in service marketing Cultural differences Supply Chain 1 The connected chain of all of the business entities both internal and external to the company that perform or support the logistics function Supply Chain Management 1 A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process from the source to the point of consumption resulting in enhanced customer and economic VALUE 1 Critical to the success of any supply chain is orchestrating the means by which products move physically though it 2 This is accomplished via the execution of three interdependent groups of supply chain functions that exist within a business organization 4 Orientations of Marketing REVIEW 1 Production Build more fast as you can sales sell more aggressively market societal greater good