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CORNELL ILROB 1220 - Social Networks

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ILROB 1220 1st Edition Lecture 12 Outline of Last Lecture I. Changing culture: is it feasible?II. Ways of changing cultureIII. Overcoming resistance to cultural changeIV. Rules of changing cultureOutline of Current Lecture I. Social networksII. Social tiesIII. EffectivenessIV. Brokerage Current Lecture: Social Networks Part OneI. Social networks are a type of informal structureII. Social networks are a web of relationships among people teams, departments, or even entire organizations. They are aggregations of social tiesa. Provide informal linking between different individuals and groups in organizational architectureb. Deliver private info, access to diverse skill sets and other resources, and powerc. Can affect organizational performanceIII. Social ties are friendship, advice, or psychosocial support relationships between people.a. Enable actors to engage in mutually beneficial transactions that would otherwisenot take place due to lack of info or trustb. Could cause actors to engage in transactions with friends even though better alternatives exist. Creates homophily, limited search behavior, group autonomy, and nepotismIV. Effectiveness of network structure can be estimated through structural holes and cohesionV. Brokerage: brokers can facilitate an exchange between two actors who do not know about needs/resources and do not trust each other to exchange directlyThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.a. Successful brokerage means trust, impartiality, and ensuring you get paid for servicesb. There is no exchange when parties are too wrapped up in their own network.c. Network closure allows for enforcement of norms and generates commitmentd. Structural holes generate info and control benefits at the individual


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CORNELL ILROB 1220 - Social Networks

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