COMM 122 1st Edition Lecture 13Outline of Last LectureI. Time-shifted ProgramsII. Intro to Regulation III. Technology that Leads to Advancements IV. New ChallengesV. Regulation and InstitutionsVI. History of Broadcasting VII. Branches of Government and the FCCOutline of Current Lecture I. Video Privacy ProtectionII. Public InterestIII. Consumer and Governmental Affairs BureauIV. FCC Rules and Duties Current Lecture Video Privacy Protection Act of 1988: video stores could not tell people what they are renting - Prohibited of sharing people’s ratings- Congress got rid of the law—media going to the government and getting what they wanto Institutions shape and control the way media is used At renewal time, a “PART IN INTEREST” can file a petition to deny- They are said to have legal “standing”—however, only a competing station had standing, public couldn’t file a petition to deny—they could sit in on a hearing, but couldn’t participate These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Until 1966, public had no voice- 1964: United Church of Christ—WLBT-TVo First complaints in 1955o New license not awarded until 1979- Courts: public interest and citizens’ groups can file a petition to deny What is the public interest? A program by which a large part of the public is interested- FCC treats as compromise—balance among competing interests (seek out all the interests and blend them)- Paradox—system runs on private profit but it is required to serve the public interest - Reagan years: Market competition seen to ensure public interest—not in conflict (government shouldn’t interfere)- The Bureau regulates the mediao Consumer and Government affairs: consumer inquiries/ public complaintso Enforcement bureau: enforces rules and protection o Media Bureau: regulates licenses and policies International Bureau: satellite, international radio, policy Wireless Telecommunications bureau:Consumer & Governmental Affairs Bureau:- Complaints o Campaigns that are used to send instant complaints to FCC Family guy- Parents TV Council o 2004: 1,405,419—98% from the parent TV council Never had so much trouble with indecency—fines increased from $32,000-$325,000 Today it has almost disappeared FCC (everything they do fits into two main categories):- Rule making/legislatingo Hearings: dropped, or Report and Order All broadcast stations have to post on their websites where they get their money for the political campaign ads o Policy statement - Adjudication/settle disputes:o Act on petition to deny o Decide between competing applications If a station comes up for license renewal and someone else says they can do a better job—there had to be a hearing (comparative renewal theories) - They don’t do this anymore unless they’re going to take away the
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