ILROB 1220 1st Edition Lecture 10 Outline of Current Lecture: Culture of Innovation in OrganizationsI. Effective cultureII. SAS InstituteIII. W.L. Gore and AssociatesCurrent Lecture: Culture of Innovation in OrganizationsI. Effective culturea. Strategically relevantb. Strongc. Supports innovationII. SAS Institute example: largest private software companya. Very simple flat fluid architectureb. Makes everything in housec. Mission: deliver solutions that drive innovation and improve performanced. Values: approachable, customer driven, swift and agile, innovative, trustworthye. Has collaborative, creative culture that celebrates employeesf. Key to success: culture supports strategy by encouraging innovation and productivityIII. W.L. Gore and Associates example: manufacturing firm specializing in products derived from fluropolumersa. Norms that support innovation: risk taking and change, urgency and speedb. Lessons:i. Managers can shape performance through effective use of cultureii. Cultures are most useful when they support strategy, are strong, and support innovationiii. Innovation is less about lone geniuses and more about systems that support employees, encouraging them to be boldThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a