MC 101 1st Edition Lecture 13Outline of Last Lecture 1. TV numbers2. Development of technical standards3. Channel Allocation 4. Classic Programs and Growth 5. Enter Cable 6. Emerging Networks 7. New Technologies 8. Basic Cable 9. Satellite 10. Broadcast Local 11. Broadcast networks 12. Broadcast independents, groups 13. Program providers & syndication 14. Public TV15. The Ratings16. Controversies Outline of Current Lecture 1. Commercial Online Services 2. WWW3. Key Web Principals4. Paid Content5. Advertising6. E-Commerce7. Online issuesCurrent LectureChapter 10: Internet Internet Numbers- Internet accounts for 10% of media industry revenues in USInternet Access Numbers These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- US: 85%-90% of population - Worldwide: 35% of population; growing The Computer - 3000 BC Abacus, Babylonia (Iraq) - WWII: US and Germany develop for artillery- 1959: Integrated circuit, smaller and more powerful Early Development/Digital - 1960s IBM: first large successful manufacturer - Internet: Cuban missile crisis, ARPA (Advanced Research Projects Agency) hook computers together- 1970s: integrated circuits to chips - Science convinces military to go digital: accurate, reliable - Develop protocols: software codes that enable one computer to communicate with another; compatibility issues Going Digital - Packet Switching: Sending digital messages in chunks through any pathway, to be reassembled attheir destination - US Dept. of Defense complete national system of computers in 1969; ARPANET (Advanced Research Project Agency Network); 1970s civilian use - 1979: scientists invent USENET, ARPANET with ability to support discussion groups in real time and newsgroups, online bulletin boards, organized by topic Commercial Online Services TEST- 1979: CompuServe: first successful general online service; complex - Software, Bill Gates; Computers: PC, Steve Jobs and Apple - 1989: America Online: much more user friendly - Hypertext Material in a format containing links that allow the reader to move from one section to another and from one document to another. World Wide Web TEST- Internet, hardware system, system of networks; WWW software system TEST- 1989 Tim Berners-Lee invent WWW, a software system that simplifies access to files on Internet computers; he gave it away TEST- Hypertext Links:/Hyperlinks highlighted words and images within a Web page that allow the userto move to another site by pointing and clicking a mouse button TEST- 1993: Marc Andreesen, Mosaic first web browser: A software program that enables a user to move around the Internet; Netscape - Graphical user interface (GUI): a set of browser features such as icons and hot spots that allow users to navigate websites easily - Uniform resource locator (URL): An Internet address that connects the user to a website on a particular computer - Hypertext transfer protocol (http): The protocol (rules) that enables computers to recognize linkson the WWW - Hypertext mark-up language: The basic computer language used to write hypertext transfer protocol - Java: An advanced programming language used for animated images and advanced sound applications - Social networking, interactive, mashups: online participation in which users combine material and add to the applications as they use it – - Issues of copyright, authorship and privacy – - Cloud Computing: Using online software applications rather than tools and information housed on a personal computer Key Web Principles of WWW- One address to take users to a document. - Everything should be accessible/linkable. - Any type of data should be available on any type of computer. - The Web should be a tool for interaction, not just publication. • No central control. Last 100 Yards- Narrowband Service: A relatively slow Internet connection using a modem and conventional copper wire lines; too slow for video and audio - Broadband Service: high-speed connection to the Internet using a cable modem from a television provider or a digital subscriber line from a phone company; 10x or more speed than narrowbandSocial Media - • User-generated content: YouTube 2005 - Streaming process: Sending live video and broadcasting over online applications Buffering: Downloading and saving a video file at the same time it is being viewed TEST- Comments - Tagging - Social networking - Customization - Facebook, Twitter, Others?Who is Online: Old and New - Traditional news media: CNN, USA Today, NPR - New media: Slate, Huffington Post, Daily Beast - Movies and television: Promotion of short-head content and distribution of long-tail content - Aggregator sites: Google, Yahoo, AOL: organizing Web site that provides easy access to e-mail, online stories, news Video Games - Video game consoles are media content devices - Mario, Sonic and Master Chief – Video game stars - New venue for advertising - Center for online community - Profitable part of popular culture - Major element of media synergy Giving Individuals a Voice - Wikipedia A crowd-sourced encyclopedia. - Weblogs (blogs) A collection of links and commentary in hypertext form.- Is search a medium? Long-Tail Online News - Citizen journalism - Sharing news through social media - Mobile phone video The Economics of the Net - Paid content - Advertising - E-Commerce Paid Content TEST- Online information services first to make profit on Internet: Lexis (legal library), Lexis (full-text newspaper data base), ProQuest, InfoTrac, NewsBank, EBSCO - Distance Learning, Matchmaking •- Mobile good at getting people to pay for online content: Micropayments: small about here and there - Online Games: Sims, Second Life, World of WarcraftAdvertising TEST- Paid ads on websites: pay a flat rate to get on the website and once established charged per click; issues of spyware: programs that track internet user’s activities and report them to advertisers (Cookies) TEST- Mobile: Plus advantage of getting them in action (shopping etc.) - SMS: Short message service; text messaging - MMS: Multimedia message service: Mobile phone text messaging that includes image, sound and video. - Search Engines: The most profitable online advertising sites: Huge growth area TEST- Sell ads by words you search, ex. Automobile - Top search engines (Google, Yahoo) have become portals: sites from which users begin their websurfing; add proprietary