September 3, 2014English 105 MulliganFeeder 1.1: Analysis of Scientific ArticlesImplicit memory and explicit memory are oftentimes put together in many articles and this is the case for “Explicit and Implicit Memory: Intuition Training Basics”(Sherman, 2010) and “Sleep-Effects on Implicit and Explicit Memory in Repeated Visual Search”(Geyer and Mueller, 2013). The main difference between implicit and explicit memory is that explicit occursconsciously while implicit does not. Explicit is more factual and implicit is more natural, in a sense. By natural, that involves basic functions like walking and eating that you have been doing as far back as you could remember. “Explicit and Implicit Memory: Intuition Training Basics” and “Sleep Effects on Implicit and Explicit Memory in Repeated Visual Search”, have differences in the purpose, style, the audience that they’re appealing to, and presentation. Audience wise “Explicit and Implicit Memory: Intuition Training Basics”(Sherman, 2010) appeals to the everyday crowd and “Sleep-Effects on Implicit and Explicit Memory in Repeated Visual Search”(Geyer and Mueller, 2013) appeals to psychologists or specialists. The article “Explicit and Implicit Memory: Intuition Training Basics” from a website Psychology Today is by Jeremy Sherman, Ph.D, which therefore gives him credibility to the general public since many will believe that he is a trustworthy source of information on memory. The other article “Sleep Effects on Implicit and Explicit Memory in Repeated Visual Search”(Geyer and Mueller, 2013) is a research article by two psychologists Geyer and Mueller affiliated with Ludwig-Maximilians-Universität and Birkbeck College, University of London. Although they do not have Ph.Ds they come from decent universities. Many would think would think that Jeremy Sherman with his Ph.D is more credible however both are credible because Geyer and Mueller come from respected universities as well. The articles are written for aSeptember 3, 2014English 105 Mulligandifferent audience which is apparent from just reading one paragraph. The article by Sherman was written for the general public and how the article is set up overall and its simplicity demonstrates this. Sherman would say things like “Implicit memory is also called "know-how,"…Explicit memory goes by the names "know-that" or declarative memory.”(Sherman, 2010) to make it easy to understand to the general public. The article by the Geyer and Mueller are for specialists because of the its formality, as well as syntax and vocabulary. The article by Sherman is much more general as well and is not set up as a research paper like from the one linked to the psychologists the University of London and Ludwig-Maximilians-University. The visual presentation with headings based on the scientific method alone is already a dead giveaway of who the article is intended for: specialists in the field.Both articles vary a lot when it comes to how the information is presented. The information in “Sleep Effects on Implicit and Explicit Memory in Repeated Visual Search”(Geyer and Mueller, 2013) is far more complicated and fewer terms are explained when compared to the article from Psychology Today. It is apparent that the article from Psychology Today is purely for the people and written as simply as possible. Even the examples, in “Explicit and Implicit Memory: Intuition Training Basics from Psychology Today” he uses to explain implicit and explicit memory are simple for example “Driving a car takes know-how. It's second nature, an almost mindless act. Remembering facts is "know-that" and is not quite so effortless” (Sherman, 2010). However, in “Sleep Effects on Implicit and Explicit Memory in Repeated Visual Search” (Geyer and Mueller, 2013) the psychologists are much more brief when it comes to explaining the different types of memory. “Whereas the latter represents typical procedural learning, the former is a kind of implicit memory that depends on the medial temporal lobeSeptember 3, 2014English 105 Mulligan(MTL) memory system and is impaired in patients with amnesia. A third type of memory that develops during visual search is the observers’ explicit knowledge of repeated displays.” (Geyer and Mueller, 2013). Furthermore, even how the study by Geyer and Mueller is set up in a much more structured format due to the nature of the article. It is a reproducible experiment that they are performing, after all. In addition, the researchers have graphs and charts as well to present theinformation that they have found and the results from the experiment that they have done. The article by Sherman however is much more casual and divided into paragraphs. It’s set up with an explanation and examples to help the audience understand the information a bit better since not everyone even went to college to learn the basics of psychology. He even sometimes gives a question and answers it to further help the audience comprehend what his information about implicit memory. Sherman would give examples such as “What did you have for dinner on Halloween night two years ago? If you can answer that question, it's because the menu resides in your explicit memory. It's memory that doesn't flow out instantly like know-how or second nature, but with some deliberation can nonetheless be retrieved and declared. I "know that" I had tofu fake meat on burritos and Skittles.”(Sherman, 2010). He explains everything and makes it assimple as possible. These articles have different purposes as well and part of it is due to the differing audiences. On one hand, the audience Sherman is appealing to is seeking knowledge that has already been discovered regarding implicit memory and how it can be applied to help the public. He actually says in the first paragraph “A better bet is to retrain intuition. In this article I'll talk about what's involved in retraining it.”.(Sherman, 2010). He then goes on to explain implicit and explicit memory. An article of the likes by Geyer and Mueller is typically either breaking newSeptember 3, 2014English 105 Mulliganground, confirming a theory, or actually disproving a theory that has long been accepted. Although there are articles out there that are giving the public information on experiments done and new research discovered, the difference is that the article by Sherman tries to explain to the audience how it benefits or hurts them. With an