PSY 205 1st Edition Lecture 7Outline of Last LectureI. MemoryA. Types of Brain Functions in Rememberingi. Registerii. Storageiii. RetrievalII. Ionic MemoryIII. Storage PhaseA. Short-termB. Long-termIV. Early Human Memory ResearchV. How to Improve your MemoryOutline of Current LectureI. Social PsychologyII. SociobiologyIII. StereotypingIV. AttitudesV. Social InfluenceCurrent LectureI. Social Psychology- Study of behavior in the social contexto Evolutionary perspective: Why can’t we fly?- God- DarwinII. Sociobiology- The role of genes:o Genetic communicationo Make proteinso Make a bodyo Chicken or the egg?  Egg came first because contains genes- The survive, many creatures were forced to form societies (body limit)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o E. O. Wilsono Richard Dawkinso Desmond Morris- To function in a society it is essential to cooperate and communicateo Initially with body language, facial expression, and later with soundso Responding to messages of others and sending messages to others is social psychology- Why do we:o Hold babies in the left arm?o Cover heads?o Raise arms?o Have two sexes?o Wear lipstick?o What is attractive?o Fecundity- being able to bear fruit ALL GENE DETERMINATION- Social perceptiono Impression formation (social schema)o Stereotyping (age, sex, trade, status, kids, color, music, youth, hobby)III. Stereotyping- Attribution theoryo A. Michotte (1881-1965)o F. Helder (1896-1988)o Fundamental attribution error Actor-observer biaso Dispositional vs. situationalIV. Attitudes- Attitudes: evaluation of everythingo The ABC model: affect, behavior, cognition- Attitude: acquisition and changeo Acquisition through socialization, modeling, and reinforcement (family, peers, and others)- Change through expert, logic, fear, mediaV. Social Influence- Robert Cialdinio Influence is everywhere- Cults, sects, evangelist religions, political parties, Rush Limbaugh- Cialdini’s technique:o Participate and observe compliance professionals getting people to say yes- Strategies to compliance:1. Reciprocation (uninvited debts, concession)2. Commitment (take a stand)3. Social proof (action of others)4. Authority (trappings, titles)5. Liking (good looks or like me)6. Scarcity (hardly any left)7. Caveat emptor- Social proof: conformityo Solomon Asch (1907-1996)o Normative (fear of disapproval)o Informational (they are right)o Variables: Group size