MAR 255 1st Edition Exam 3 Study Guide UNIT 3 ASSESSMENT Oracle Case Outline Notes Big Data term used to describe a massive volume of structured and unstructured data that is so large that it s difficult to process using traditional database and software techniques 1 Need Recognition a Access and make sense of Big Data b Compete with competitors also racing to access and make sense of consumer info stored within Big Data c Want to gain a competitive advantage 2 Information Search a Cost of Oracle programs b Which programs would be most beneficial to a company c Cost of installation and learning to use programs d Will benefits exceed costs e Can learn this information from Oracle representatives other company s testimonies WOM 3 Evaluation of Alternatives a Not buying data analysis programs and potentially falling behind competitors losing market share b Buying from other companies Microsoft IBM start ups c Oracle sells hardware platforms and software 4 Purchase Decision a Choosing between i Different programs offered by Oracle ii Competitors programs iii Not purchase anything at all 5 Post purchase Behavior a Use data programs b Learn how programs either help company or are useless to the company These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute c Positive Experience leads to positive reviews WOM or maybe not if they think they can stay ahead of competitors by keeping it a secret d Negative Experience leads to negative reviews WOM or maybe not if they want to sabotage competitors e Continuing to upgrade programs and use Oracle services or not Market Info The amount of data that we need generate has been growing exponentially Growth is not slowing Big Data may soon become primary basis of competitive advantage consumer data to differentiate companies CEO of IBM Ginni Rometty called it the next natural resource Statistics If every word uttered by every human being who ever lived were written down and digitized it would only equal two days worth of the data that is being generated at today s rate 90 of all that information that is stored today was created in the last two years alone By 2020 the amount of data generated every day will increase 20 times There are 9 billion devices connected to the Internet today will be 50 billion by then end of the decade Problems Data from different sources hard to organize into one comprehensive database Companies overwhelmed by Big Data let alone preparing for future increases Need guidance from experts in gathering and making sense of data Oracle offers the broadest and most integrated portfolio of products to help you acquire and organize these diverse data sources and analyze them alongside your existing data to find new insights and capitalize on hidden relationships Operating since 1977 well established Third largest software maker behind Microsoft and IBM Offers database management resource planning customer relationship management and supply chain management systems Software Platform Hardware Products Only company that has a full line at each of the aforementioned levels All systems completely integrated offers unique benefits Basically Oracle allows companies to analyze data in ways that provide better customer outcomes and maximize profits Only company that has built in social media capabilities in all of its software based enterprise applications Competition Challenges Microsoft IBM Dell all feverishly competing for a slice of the Big Data pie A lot of start ups joining the market Recently released Sparc T5 server series You can go faster but only if you re willing to pay 80 percent less than what IBM charges CEO Larry Ellison Speed might not be the biggest selling point IBM suggests reliability security and cost effectiveness Many companies large and small finding they can fulfill Big Data needs more efficiently with cheap hardware and open source software Oracle has missed its financial goals for the past eight quarters High turnover and less innovative minds due to big innovations happening at small companies talented innovators jumping ship to small co s