COM 259 1st EditionExam # 1 Study Guide Lectures: 1 – 6VocabularyAdvice by UA - DO NOT just memorize definitions, learn it’s context in the world and how it relates to the other key terms. Study Suggestion - Create a spider web in which you link the words that directly correlatewith one another. 1. Public Relations2. British Institute of Public Relations 3. public affairs4. marketing 5. advertising 6. Agentry 7. Lobbying 8. “AstroTurf” Lobbying 9. investor relations 10. R.A.C.E. 11. publicity 12. issue management13. G.R.R.I.T14. internal Relations 15. system 16. cuttlefish 17. press agentry 18. public information 19. two way asymmetrical/ two way symmetrical 20. SeedBed Era 21. muckraking People/Companies Advice by UA- Always know the tie to the key terms and why they are considered a These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.major person in PR history. Study Suggestion - Read the smaller portions of text that are blocked off to the side of thearticles. A lot of the questions come from there as well. 1. Dennis Wilcox 2. Edward Bernays 3. Osgood O’Donnell & Walsh 4. Patrick Jackson 5. George Creel 6. Machiavelli 7. Samuel Adams 8. P.T. Barnum 9. George Westinghouse 10. Charles Lowell 11. Carl Byoir 12. Louis McHenry Howe 13. Ralph Nater 14. Gloria Steinem 15. Martin Luther King Example QuestionsAdvice by UA- Study the notes, quizzes, and other handouts thoroughly. Studying Idea- Flashcards are a great way to test yourself and others in the form of vocabulary words as well as questions portrayed in books and quizzes. 1. The current definition of public relations is that it is used ____a. to foster a mutual understandingb. as a method of persuasion c. as an offshoot of advertisingd. to link management with employees2. An essential element of effective public relations is that should be _____.a. exclusive b. deliberate c. spontaneous d. persuasive3. The acronym R.A.C.E. has been used to describe the public relations process. What does the “R” stand for in the acronym?a. replacement b. recognition c. research d. relationships 4. The cycle of public relations is seen as a ______ processa. linearb. spontaneous c. circular d. divided 5. While a journalist must act as an objective observer, a public relations specialist is seen asa(n) ________.a. advocate b. reporterc. bystander d. source6. Maria wrote a press release detailing the new product line and e-mailed it to 5 magazines.Two of the magazines decided to do a story on the product and contacted her company for more information. Her press release is a form of ______.a. public affairs b. broadcasting c. publicity d. advertising 7. which tool of public relations is used by companies be ause it is typically more cost-effective than advertising and often seen as more credible ?a. product publicity b. special events c. development/fund raising d. community relations 8. Which of the following is NOT one of the 5 “P”s of marketing strategy?a. productb. pricec. publicity d. public relations9. Why is P.T.Barnum famous in the PR world?a. he invented the word “humongous” b. he first used color in advertising c. he did his own advertising d. he invented the word “jumbo”Essay Questions Advice by UA - Keep up with all your reading, make sure you don’t just highlight butactually outline the chapters. Study Suggestion- Read the chapter to a voice recorder and then listen to the play back of the notes periodically.1. Highlight the 4 Eras of Public Relations a. Public be Damned (1850-1900)b. Public be Informed (1901 -1922)c. Mutual Understanding (1923-1974)d. Mutual Informed (1975-