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CU-Boulder PSYC 2606 - Social Cognition Continued
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Psyc 2606 1st Edition Lecture 13 Outline of Last Lecture - I. talked about big social cognition termsA. available information, how information is presented to us, how do we seek information, top down processing and schemas, bottom up processingB. watched video regarding implanting a false memory into a persons head II. went over important definitionsA. construal, subliminal messaging, priming, self fulfilling prophecyOutline of Current Lecture - I. Went over answers to last quiz from D2L II. Reason, Intuition, Heuristics A. fluency, base rate, planning fallacyCurrent Lecture - Going over quiz ~ - individual self : Tara describes herself as intelligent - relational self : Josh sees himself as a devoted husband and loving father - collective self : playing on the basketball team is an important part of Alex’s identity- self verification : john feels content in his relationship when his wife reminds him of how caring he is - reflected self appraisal : a person having a belief based upon what other people have said about them. (ex. Mom has always said you’re kind and nice, so you believe that you are a kind and nice person) - teenagers rely more on their interpretations of other people’s perceptions of them when it comes to understanding their identity, whereas adults have formed from their own view that stands alone(doesn’t require other people’s perspective). Reason, Intuition, and Heuristics ~● Intuition - based on schemas, and information processing quickly or simultaneously (natural processing of info)○ happens even if you don't ask for it ● Reason - intentionally or deliberately and based upon rules, induction, and logic. It processes onething after another (in a logical order) ○ ex. when flipping a coin, intuition might tell you that there is a smaller chance the secondcoin will land on heads because the first coin landed on heads. If you reason through it, then you figure out that each coin flip is independent of another ● Heuristic - mental shortcut based upon past experience or a possible schema These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.● Availability Heuristic - we think about the likelihood of an occurrence based upon the ease it comes to our mind● Fluency - the feeling of ease of processing information ○ the more we have to process something, the less errors we tend to make ○ ex. recipes with small font seem harder than recipes with big font ● Representativeness Heuristic - judgement of probability of an event or category based on its perceived similarity to a prototype○ you are likely to judge something or categorize based on how likely it is to fit your previous idea of what this thing is ● Base Rate - how common is that category or event in the general population (relative frequency)○ base rate neglect - ignoring how common something occurs (ex. little kids categorizing every reindeer as rudolph even though there is only one)■ getting caught up in representativeness heuristic regardless of base rate● Planning Fallacy - we tend to underestimate the amount of time something will take even thoughwe know how much it told us last


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