Page 1 of 15 1 299 If you re showing your customers how your product or service specifically solves a problem or makes life easier what are you doing a You re doing it for the receiver Concentrate on the receiver b Adapting message to your audience meet needs of audience money power comfort peace of mind recognition etc c Receiver may ask i Why should I ii What s in it for me iii What s in it for you iv Who cares d If resistance is expected use indirect strategy Gain attention Build interest Reduce resistance Motivate action 2 300 If you see the statement Did you know that you can get home delivery of the Wall Street Journal for 40 off of the news print newsstand price what are you doing a You are persuading the customer into getting home delivery by providing direct benefits Attention Grabbing by providing reader benefits 3 303 If you re trying to persuade the owner of your company to let you telecommute what is an indirect benefit to the owner a Direct benefit Preferred see right away instant when audience likes or is neutral b Indirect benefit not right now later hostile audience 4 305 If you believe that your audience is going to be reluctant to do what you re asking them to do what methodology are you going to use a Indirect 5 307 If Info is moving from the superior to subordinates what is the flow called a Downward flow b Direct 6 307 Which of the following messages from superiors to subordinates will require persuasion a In extra curricular things voluntary things Page 2 of 15 7 309 If you re trying to convince your supervisor to invest in new iPads what s the best thing you can do in your proposal a Back request with facts figures and evidence b Make a strong dollars case c Show it make save money or benefit business d Be confident and fair e Don t undermine your own suggestion f Describe possible risks but highlight benefits two sided arguments are more persuasive g Tone requires special sensitivity h Suggest and recommend instead of must and should i Should take more space than direct messages j Send memo as email attachment to have polite short email k Describe problem first 8 314 When price is an obstacle how is the best way to show it a Use rational appeals or even dual appeals which include emotional appeal b Delay mentioning price until after you ve created a desire for product c Show price in small units d Demonstrate how the reader saves money e Compare prices with competitor f Translate possible objections into selling points g Use testimonials h Names of satisfied customers i Free trials and samples j Performance tests polls awards k At the end provide motivation to act 9 319 320 If you re dealing with low context cultures what s the best persuasive technique to use a Low Context Cultures North America Australia Scandinavia logical linear and action oriented b Use words precisely and more literal c Rely less on unspoken words d More direct explicit and confrontational e Be direct f Use superlatives g No humility or modesty h Hard sell approach aggressive promotions incentives testimonials deadlines i Short term goals j Emphasis on projecting benefits to individual Page 3 of 15 10 341 If you have a short informal report addressed outside the organization what format or channel should you use a Letter format b Less than 8 pages c Prepared on office stationary d Include headings e Contains date inside address salutation complimentary close 11 343 Long formal reports are usually printed in what format a Manuscript format b Printed on plain paper 12 347 A good work plan for business research includes what a Statement of problem b Statement of purpose c Research strategy d Tentative outline that factors problem into manageable chunks e Work schedule 13 350 You should begin every business report assignment by what a Assess Audience and Analyze Problem 14 350 A collection of information stored electronically is called what a Electronic Database 15 356 Statements about the Web a A vast virtual community that consists of many smaller communities all over the world b Anyone can be a publisher c Contains boundless content free of charge d Exchange news opinions and other info e Virtual communities wiki f Information mobility browser enabled smartphones pdas g Social networking blogs h Can spread rumors i Things go viral j 80 of Americans are online k Trillions of pages of info on www l Uneven unorganized web content with questionable quality m More than 200 million web sites Page 4 of 15 16 357 Google Yahoo Bing are examples of what a Search tools Subject or Web Directories and Search Engines b Dogpile is a metasearch tool 17 364 If you have large amount of quantitative data made up of exact figures what illustration should you use a A Table 18 364 366 If you wanted to demonstrate the changes in a company s monthly sales figure over a particular physical year what would be the best choice to illustrate that Showing quantitative data over time a Line chart 19 498 Which of the following is the best way to learn about a specific career a Visit campus career center b Search the web c Use library d Summer job internships part time position e Interview someone from field f Volunteer g Monitor classified ads h Join professional and student organizations in field 20 501 If you want to make sure your job search is safe and secure what should you do a use reputable sites b be selective c use dedicated email address d limit personal information e post privately f Renew resume posting g Keep careful records h Protect references i Don t respond to blind job postings Page 5 of 15 21 503 Goal of a resume a To get an interview 22 505 506 The following statements best describes the summary of qualifications section a Biggest change has been a switch from an objective to a summary of qualifications b Makes it easier to read and ensures that you most impressive qualifications are not overlooked c A good written summary motivates a recruiter to read further d Include 3 8 bulleted statements e Include numbers whenever possible f Target most important and relevant qualifications 23 509 The following statements best describes a reference section a Do not put directly on resume b Not instrumental in securing interview c Should be separate list with 3 5 individuals d Do not include personal references family friends neighbors e Do not include the statement References furnished upon request 24 517 Maximizing Scannability a Scannable resume printed on plain white paper and scanned by a computer b