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UA COMM 415 - CLOTHING & APPAREL

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COMM 415 1st Edition Lecture 7Outline of Last Lecture I. DecodingOutline of Current Lecture II. IntroductionIII. Components of ClothingIV. Functions of ClothingV. Encodinga. fashionability & academic achievement b. artifactsc. effects on encodersd. group membershipe. statusf. personalityg. social motivationCurrent LectureI. Introduction to ClothingA. uniquely humanB. clothing: any artifactual addition to the body that change sits appearanceC. first nonverbal cue to be noticedD. a nonverbal communication systemE. 1 of 2 nonverbal behaviors regulated by law (2nd is assault/touch)F. Vicary (1989) “clothing on the moving body becomes a sign and a symbol of a communication system as complex and precise ads most verbal languages”II. Components of ClothingA. garmentsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.1. dress2. costume3. apparel4. headwear5. footwear6. underwearB. ornaments1. badges2. tattoos3. masks4. jewelry5. beads6. gems7. chains8. straps9. buttons10. metal bands11. buckles12. ribbons13. lace14. fursC. cosmetics1. paints2. powders3. oils4. perfumesD. devices1. wigs2. corsets3. braces4. padding5. dentures]esE. treatments1. hair dying2. tattoos3. curling4. dyesF. equipment1. eyeglasses 2. watches3. ice skates4. pocket watches5. pipes6. backpacks7. gloves8. crutchesG. tools1. knives 2. combs3. mirrors4. scissors5. pens6. toothpicksH. perceptual phenomenon: different form the way I see something or do somethingIII. Functions of ClothingA. decorationB. protection (physical & psychological) i.e. Antarctica C. sexual attraction & availabilityD. self-assertion (projecting a certain image)E. self-denial (using clothing to say I am NOT part of…/I am DIFFERENT than…)F. concealmentG. group identificationH. status or roleIV. EncodingA. Reed (1973) “fashionability”1. high fashion: latest styles2. low fashion: casual3. non-fashion: out of style/old4. counter-fashion: opposite of establishment/emphasis on comfortB. Reed (1973) results1. high fashion= lowest GPAs2. low fashion= moderate GPAs3. non-fashion= highest GPAs4. counter-fashion= moderate GPAsC. artifacts1. jewelry as emblematic communication (i.e. wedding ring)2. tattoo emblems (i.e. tear drop)3. badge emblem (i.e. law enforcement)D. effects on encoders1. clothing style and self description• police line-up study• suspect described as well-dressed or casually dressed• self-deception inventory• well-dress participants: neat, cultivated, accurate, restrained, strategic• casual-dress participants: easygoing, clumsy, tolerant, emotional, nonchalant2. black uniformed sports teams getting more penalties than those with non-black uniforms3. effects of business attire on the wearer• survey of business professionals• felt most competent and authoritative when wearing formal business or business casual• more trustworthy and productive when wearing business casual• least friendly and creative when wearing formal business attireE. group membership ***images available on D2L***F. clothing &status1. conspicuous consumption—> social status 2. clothes indicate affluence, but only for certain groups3. working class students use brand name clothing to suggest economic capital4. upper class students distance themselves from this use of clothing5. “aesthetic distancing”A. clothing & personality1. clothing conscious males: deliberate, guarded, defer to authority, traditional2. clothing practicality males: inhibited, cautions, dissatisfied, low motivation to make friends 3. clothing conscious females: inhibited, anxious, defer to authority4. clothing practicality females: clever, enthusiastic, confident,


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