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CU-Boulder PSYC 2606 - Social Cognition Continued
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PSYC 2606 1st Edition Lecture 11Outline of Last Lecture - *We did not have class on the day that she would have taught lecture 10. Instead, we did a reading. The reading was Chapter 3 : Pages 99 through 103* I. self presentation, face, self monitoring, self handicapping Outline of Current Lecture - I. Review of a few social cognition terms from lecture 8A. social cognition, available information II. Going over how the information presented can really affect us A. framing - spin, positive/negative, order of informationIII. Going over how we seek information A. top down processing, bottom up processing, confirmation bias Current Lecture - *Exam 1 is Chapter 1-4*● Social Cognition - how we perceive the social world and how it influences us● Available Information - making snap judgements based on the information we are immediately given (regardless whether or not its good or bad)○ interesting idea : children use similar recognized facial features as adults in order to make judgements on people. ● media scues data ~ we get information from the media and then we may perceive it as truth even though it may be faulty● How information is presented ~ ○ depending on how information is presented, people will pick the seemingly more positive answer. ○ Framing - presenting information a certain way to make one outcome look more favorable ■ spin framing - rephrasing terms to be more pleasing for a certain side ● ex. Pro choice VS. pro life ■ positive/negative framing - adjusting the way things are phrased (putting them in a positive or negative manner) ● ex. There is a total of 6000 people at risk. If you get a particular medicine, there is a chance that 2000 people will live. VS. you are risking the lives of 4000 people who might die ■ order of information - adjusting what information is given first. The information given first will highly affect judgement● ex. she has had a few issues with the law before but she recently started up an adoption agency VS. she recently started an adoption agency although in the past she has had a few issues with the government ● How we seek information ~○ Confirmation bias - tendency to seek out information that supports our original hypothesis ○ Top down processing - (schema: mental framework for organizing how we behave, dress, etc.) perception of an element is influenced by its context ■ we see the square even though its not really there○ Bottom up processing - looking at the individual elements of a situation and building it up to form a whole■ ex. making a table and putting it by a couch to be an end table or putting itby a bed to be a bedside table ○ highly influenced by us paying


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