New version page

ISU MKT 340 - Test Questions

Type: Lecture Note
Pages: 3

This preview shows page 1 out of 3 pages.

View Full Document
View Full Document

End of preview. Want to read all 3 pages?

Upload your study docs or become a GradeBuddy member to access this document.

View Full Document
Unformatted text preview:

MKT 340 1st Edition Lecture 11Outline of Last Lecture I. Consumer BehaviorII. Social ClassIII. Maslow’s HierarchyIV. Types of Buying BehaviorOutline of Current Lecture I. CH 1 Test QuestionsII. Ch 2III. Ch3IV. Ch 4V. Ch 5Current LectureMKT 340 VI. CH 1 Test QuestionsWants are human needs shaped by culturea. Consumer research and prod development, communication, pricing are core marketing activitiesb. The product concept aligned with the philosophy of continuous improvementc. Customer purchase products when they act on perceived valued. Jolene’s funeral service convinces people to invest through large-scale promotional efforts. She is practicing the selling concept.e. Know 4 p’s, customer lifetime value.II. Ch 2These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.a. Company with Gardening tools and breakfast cereal. The two parts are strategic business unit.b. Market segmentation can be described as: dividing market into specific groupsc. Effective positioning begins with: differentiationd. Promotion refers to activities of the product and persuade people to buy ite. Differentiation: making/modifying products for new marketsf. Product position is where the product is relative in people’s minds.III. Ch 3a. Macro/Micro environmentb. Insurance companies, banks are financial intermediaries that help those with the cost of staring upc. Workers, member, boards, are internal people.d. Government markets are public servicese. Single most important demographic trend is: changing age structuref. Economic environment consist of: consumer purchasing powerg. Physical environment affecting marketing activities is the natural environment.IV. Ch 4a. Systematic collection of public info of consumers, competitors, and development: competitive marketing advantageb. First step in marketing research process: c. In what kind of research is the objective to gather preliminary information to fix the problem: exploratory research.d. Finding attitudes of consumers: DESCRIPTIVE researche. Experimental research for finding causal informationf. Purpose of data warehouse: gather and integrate data in one placeg. Int’l researchers find primary data because: secondary data is hard to find h. Open ended questions are useful in exploratory research: truei. Internal data bases can be more accessed easily than ___ TRUEV. Ch 5a. According to model of buying behavior, what are primary parts of buyers black box: b. Aside from marketing: culturec. Which statements true of cultural factors that influence behavior: social classes show preferences between


View Full Document
Loading Unlocking...
Login

Join to view Test Questions and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Test Questions and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?