1/30/15 – Lecture Notes and Chapter 4- Social Cognition: interpreting/ perceiving/ think about the social world and arrive at judgmentso Interpret the past, understand the present, and predict the future Social cognition judgment can only be as good as the available information- Snap judgments: consistent judgments we make but are usually incorrect- Pluralistic Ignorance: first-hand information of how we’re perceiving another person’s behavior, but being wrong about the reasons behind themo Misperception of a group norm that results from observing people who are acting at variance with their private beliefs out of a concern for the social consequences – actions that reinforcethe erroneous group norm- Second-hand Information: someone telling you about something else while inserting their own opinion about the topico Ideological Distortions: a desire to foster certain beliefs or behaviors in others, leads them to accentuate some elements ofa story and suppress otherso Overemphasis on bad news: over victimizes the idea that we areall in trouble more than we ever actually are Social cognition highly depends on how the information is presented- Order Effects: the order in which information is presentedo Primacy Effect: the disproportionate influence on judgment by information presented first in a body of evidenceo Recency Effect: the disproportionate influence on judgment by information presented last in a body of evidenceo Framing Effect: the influence on judgment resulting from the way information is presented, such as the order of presentation or how it is wordedo Construal Level Theory: outlines the relationship between psychological distance and the concreteness versus abstraction of thought Psychologically distant actions and events are thought about in abstract terms … actions and events that are close at hand are thought about in concrete terms We do not passively take in information but rather we seek out the information- Confirmation Bias: the tendency to test a proposition by searching for evidence that would support it Our preexisting knowledge, expectations, and mental habits can influence the construal of new information and thus substantially influence judgment- Bottom-Up Processes: “data-driven” mental processing, in which an individual forms conclusions based on the stimuli encountered through experience- Top-Down Processes: “theory-driven” mental processing, in which an individual filters and interprets new information in light of preexisting knowledge and expectation- Encoding: filing information away in memory based on what informationis attended to and the initial interpretation of the information- Retrieval: the extraction of information from memory- Prime: a stimulus used to momentarily activate a concept and hence make it accessible- Subliminal: a memory or sensory input below the threshold of consciousawareness Two mental systems – intuition and reason – underlie social cognition, and their complex interplay determines the judgments we make- Heuristics: intuitive mental operations that allow us to make a variety of judgments quickly and efficientlyo Availability Heuristics: the process whereby judgments of frequency or probability are based on how readily pertinent instances come to mind Fluency: the feeling of ease associated with processing informationo Representativeness Heuristic: the process by whereby judgments of likelihood are based on assessments of similarity between individuals and group prototypes or between cause and effect Base-Rate Information: information about the relative frequency of events or of members of different categories in the population Planning Fallacy: the tendency for people to be unrealistically optimistic about how quickly they can complete a project Illusory Correlation: the belief that two variables are correlated when in fact they are
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