COMM 1113 1nd Edition Lecture 4 Outline of Last Lecture I. What is CultureA. Spider Web AnalogyB. Defining Culture through Friday Night Lights1. 1. Co-culture2. Aspects and Examples of Co-cultureOutline of Current Lecture I. PerceptionsA. StereotypesB. Johari WindowCurrent LectureI. PerceptionsA. The beginning of all communication; the process of contacting external world and integrating those observations with the internal mindB. Interpersonal Perception: gather data from self and others1. Select information2. Organize that information3. Interpret that informationC. Begins with the five senses and sensory dataD. Stereotypes: nothing by a type of perception1. Can result in destructive communication2. Skews accurate image of others3. Emergence of stereotypesa. Physical constructs: emphasize people’s appearance, causing an individual to notice objective characteristics as well as subjective characteristics salientb. Role constructs: emphasize people’s social or professional position, allowing notions to shape perceptionsc. Interaction constructs: emphasize people’s (certain) behaviord. Psychological constructs: emphasize people’s thoughts and feelings4. Reference Mac McGill on Friday Night LightsE. Perceptions impact people’s lives1. Example of African Americans obtaining loansThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.a. African Americans are 34% more likely to have higher interest rate or sub-prime loans (from US Department of Housing and Urban Development)b. 75.2% of all white people are property owners and only 47.2% of all black people are property owners (from the US Census Bureau)c. The perception that black property owners will drive down value makes it more difficult for African Americans to obtain home loansF. How do humans explain behavior?1. Attribution: attributing reasons why a person is behaving in a particular manner2. Attribute behavior on internal and external causes, stable or unstable causes, and causes people can or cannot control3. Stereotypically-charged statements can be categorized between these comparisons4. Friday Night Lights Examplesa. Does not allow role constructs to shape characteristicsb. Commitment to improving inter-ethnic communicationc. Also, belief that the way things are is the way they will always beG. Johari Window1. Items in one quadrant can shift to another2. Notions of self and others are not permanent – humans are malleable, or changingKnown to Self Unknown to SelfKnown toOthersOPEN(self and others know)BLIND(visible to others, unknown to self)Unknown toOthersHIDDEN(known to self, unknown to others)UNKNOWN(unknown to self and