Magazine Basics

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Magazine Basics

Magazine basics

Lecture number:
Lecture Note
Washington State University
Comstrat 380 - (ADVER) Advertising Principles and Practices

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Comstrat 380 1nd Edition Lecture 18 Outline of Last Lecture I. What are the key print media characteristics? II. Newspaper Basics III. The newspaper industry IV. Newspaper ad sales V. Types of newspaper advertising VI. Newspaper readership VII. Newspaper basics Outline of Current Lecture I. Magazine basics II. Newsweek’s bumpy recession ride III. Types of magazines IV. Controlled vs uncontrolled circulation V. Magazine ad sales VI. Magazine readership measurement VII. What are the out-of-home media characteristics VIII. Outdoor advertising IX. Size and format Current Lecture These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.

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