Group Project 09 03 2014 Goals Researching the thinking behind advertising campaigns Understanding challenges to advertising Assessing the substance and nature of these challenges Working productively as a team Purpose Describe a particular challenge Analyze and asses the reasons for it Asses to what degree the challenge was warranted justified and successful Build greater awareness of avoiding challenges Stage 1 Proposal Stage Due September 29 Key things o Campaign since 1960 o Challenge by a named organization o Campaign not a single ad Post choice of campaign to eLC in Group Project topic Proposal details One page o Identify this product service cause and the specific campaign o Note the approximate date of the challenge to that campaign o Name the organization that challenged the campaign o Cite one news story from a newspaper or trade publication about the challenge o Briefly summarize the reason for the challenge o Attach one sample ad or provide URL if video and a print out of the news story Midterm Peer Evaluations Due September 29th Sent to me using process outlined later 10 per day late Stage 2 Report and Presentation Nov 17 Dec 5 o Assigned randomly Presentation 12 minutes max Paper 10 12 pages plus references Many details and tips in the syllabus December 5th Final papers and final peer evals due How to get started Finding a campaign Working in a group 09 03 2014 09 03 2014