MKTG 301 1st Edition Exam 1 Study Guide MKTG Chapter Review He ll ask you 10 questions per chapter What is the big picture of each chapter Chapter 5 Gross Domestic Product IMPORTANT Globalization McDonalds Exchange Rate Joint Venture stair steps greater risk greater reward World Trade Org URUGUAY NAFTA NOT IMPORTANT Chapter 4 The big six Social Demographic Economic Technological Political Legal Competitive understand what they mean in your own words Don t let the small definitions fool you because they re much to be said about each term Ethnic market economic influences impacted consumer responses in the marketplace given the economy Political legal environment competition thinks BIG What are the three things about the competitive environment that every company wants to know about its competition Chapter 3 THEORIES OF ETHICAL BEHAVIOR NOT IMPORTANT Moral development scale conventional pre conventional post conventional morality KNOW THESE and how they are different Know the difference between ethics and morals Social Responsibility Green market pyramid of social responsibility what is the sequence in which a corporation can move Cause related market Before profit and non profit team up Chapter 2 Strategic planning remember the big exhibit in multiple colors in slide the stepsstarting w the mission of state SWOT analysis creating objectives internal external opportunities threats strengths weaknesses Market objectives marketing mix marketing plan Forms of competitive advantage 3 forms of competitive advantage and what do they mean and how do they gain that 3 theories discussed you are responsible for knowing one of the three theories theories of going into market There is an exhibit of combination of variables for which a company can choose how it goes to market and how it adapts its product Ansoff s Opportunity Matrix Strategic Business Units Chapter 1 Market concept definition FUNDAMENTALS OF THIS COURSE The Four Marketing Management Philosophies Orientation Production Sales and Societal not define them know what they mean and how they are different Will be given mini scenarios Ex is this company going to market w production sales etc