COMM 122 1st Edition Lecture 1Outline of Current LectureI. Office hoursII. Introduction of Media Programming and InstitutionsIII. Developments Revolve Around Technology and Regulation, “The Public Interest”Current LectureMedia messages make up a cultural environment of symbols:Our environment is invisible (we don’t realize what we need until it’s not available) This environment is made up of systems, patterns, regularities, and logics that are based on technology limitations, governmental controls, industry motives, and specific audiences that determine the production, distribution, and consumption of media messages Prime Time Programming:1990: 44 networks, 12,537 hoursCOMM 122 1st Edition2015: 113 networks, 32,828 hours Developments revolve around technology and regulation:• Technology and regulation have a fluid relationship (changes over time)Presidential influences on government regulation: Regan: no government regulations, favored deregulation Clinton: re-regulated the systems Bush: strong supporter of both (contradiction?) ; de-regulation (media ownership, no restrictions), however regulations and emphasis were on indecency (lead to fines) Obama:
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