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SC SPTE 110 - Media and Sport

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Lecture 5Chapter 5: Media and Sport: Overview of Sport MediaInclude print and electronic media.Media cater to indirect spectators (those people not live at the event) rather than direct spectators who attend events.Media create excitement and significance for sport and promote identification with teams and athletes.Sport media provide entertainment and recreation in everyday lives.Evolution of Sport MediaLate 1800s: First sports page (in the newspaper)William Randolph Herst first publisher that included sport page in his newspaperEarly to mid-1900s: Primarily newspaper and radio.1950s: TV and more personal connection to sport.1980s: ESPN growth as the first all-sport network.Present: Internet, social media growing dramatically, changing the fans’ experience.Modern Media (Internet)Real-time access to more events and video, and a more personal experienceBroadband available to more people (63% of Americans with broadband at home)On-demand websites for major events (e.g., MLB, NCAA basketball tournament, World Cup)Fantasy sports (27 million U.S. adults play)Even minor sports reaching their audienceModern Media (Other Technology)Cable channels, specialized sport networks, diffuse TV audience, increased programming optionsSocial media (e.g., YouTube, Flickr, Facebook, Twitter): More discussion and news, including from athletes themselvesHandheld personal devices, such as cell phones, with immediate and personalized information availableDiscussion: How do the media influence sport?Financial Effects of Sport MediaThe bulk of revenue for a sport event is television fees.Advertisers pay for rights; think Super Bowl.Greater revenue allows teams to pay athletes huge salaries.As teams rely more on television money, television gains control of sport.Media Influence on SportAffects the popularity of a sport.Provides free publicity for local teams.Builds fan allegiance to teams and players.Changes rules of sports.Instant replyMedia Timeouts (basketball)Causes declines in attendance rates.May not have sellouts at certain events but more events are being hostedDictates event scheduling.Promotes gambling.Discussion: How does sport influence the media?How Does Sport Influence MediaAffects space allocated in print media.Spectator demographics dictate advertising.Sparks social issue debates in print.Spurs increased sponsorship through increased TV programming on weekends.Attracts huge TV audiences.Fans dictate what sports are covered.Ideology of Sport Through MediaNo focus on wellness, physical activityValues: Competition, cooperation, history, tradition, perseverance, sacrifice, disciplineSuccess defined: “Second is the first loser.”Winning = successfulGenderHegemonic masculinityStructure of sport having males as the authority figures—more dominanceReinforcement of notions of inferiorityMedia enforces women as inferior to menIdeology of Sport Through Media: Race and EthnicityFocus on overcoming oddsReinforcement of racial stereotypes on and off fieldPersistent insensitivity (Native American mascots, descriptions of Asian athletes)White—analytical, cerebralBlacks—fast, physicalAsian—not original, fundamentally sound, not as athleticCareers in Sport MediaSport journalists (writers, announcers)Annual salary of average U.S. sport anchor: US$50,600Tension between journalist and teamIncrease in women journalistsStill an alarmingly small percentageCriticism and harassment still presentFour Dimensions of Media LogicNarrativeTelevision tells a story.Usually in a predictable fashion.Usually using stock plots.Usually using stock characters.Ex) Athlete gets injured, wonder if the athlete will ever be able to overcome the injury, story after recoversIntimacyVisual closeness of the television viewer to the subject matter.Development of an emotional attachment between actor and viewer.Ex) wanting a player to succeed or wanting a certain player to failCommodificationClose tie between programming and commercial time.Use of the language of commodification in the description of sports events.Ex) seamless change from program to the commercialRigid Time SegmentationThe way in which program segments, commercials, and entire programs are organized into short, rigid blocks of time.Ex) Olympics shows the action of the sport and then a profile of an athleteSummaryPrint and electronic media affect popularity, finances, and structure of sport.Media have turned to sport for consistent revenue and increased coverage.Sport affects the ideology of a society, influencing beliefs and values.Women are still underrepresented in sport journalism.Discussion:How has the decline of newspapers affected sport media career opportunities? Less opportunities available in the newspaper industryHow has the increase in online sport media affected sport media career opportunities? Jobs now available in sport media to just manage social media accounts (twitter, facebook, etc). More opportunities to be self-employedSPTE 110 1st EditionLecture 5 Chapter 5: Media and Sport: Overview of Sport Media- Include print and electronic media.- Media cater to indirect spectators (those people not live at the event) rather than direct spectators who attend events.- Media create excitement and significance for sport and promote identification with teams and athletes.- Sport media provide entertainment and recreation in everyday lives. Evolution of Sport Media- Late 1800s: First sports page (in the newspaper)o William Randolph Herst first publisher that included sport page in his newspaper- Early to mid-1900s: Primarily newspaper and radio.- 1950s: TV and more personal connection to sport.- 1980s: ESPN growth as the first all-sport network.- Present: Internet, social media growing dramatically, changing the fans’ experience.  Modern Media (Internet)- Real-time access to more events and video, and a more personal experience - Broadband available to more people (63% of Americans with broadband at home) - On-demand websites for major events (e.g., MLB, NCAA basketball tournament, World Cup)- Fantasy sports (27 million U.S. adults play)- Even minor sports reaching their audience Modern Media (Other Technology)- Cable channels, specialized sport networks, diffuse TV audience, increased programming options These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Social media (e.g., YouTube, Flickr,


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