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UGA MIST 2090 - Business Models The Canvas
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MIST 2090 1st Edition Lecture 5Outline of Last Lecture I. Digital InnovationII. Computer ArchitecturesIII. Government ComputersIV. The Cloud StackV. Cloud Computing ServicesVI. Handheld Device trendsVII. The Internet of thingsOutline of Current Lecture VIII. Business ModelingIX. “The Canvas”A. Customer SegmentsB. Value propositionC. ChannelsD. Customer RelationshipsE. Revenue StreamsF. Key ResourcesG. Key ActivitiesH. Key PartnersI. Cost StructureCurrent LectureVIII. Business Modeling- Leading IT enabled Change- Use some type of method or framework to guide their activity- “system development lifestyle” steps: goals & requirements, design & development,and implement & analyze- put together hypothesis about what might work, or a “minimum viable product”IX. “The Canvas”- A good businesss model will describe value propositions and link revenue and costs,along w/ key capabilities and resources necessary to deliver that value- The canvas is a popular method to understanding business models - Originally from Osterwalder & PigneurThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.A. Part 1 of the Canvas: Customer Segments- Mass market, niche, segmented, diversified, multi-sidedB. Part 2: Value Proposition- Newness, performance, customization, effectiveness (getting job done), design, brand/status, price, cost, risk accessibility, convenienceC. Part 3: Channels- Direct/indirect, partner/own, phases: awareness, evaluation, purchase, delivery, after salesD. Part 4: Customer Relationships- Personal assistance, self-service, automated, communities, cocreationE. Part 5: Revenue Streams- Fixed/dynamic pricing, assest sale, usage fee, subscription, lend/rent/lease, licensing, brokerage fee, advertisingF. Part 6: Key Resources- Physical, intellectual, human, financialG. Part 7: Key Activities- Production, problem solving, platform/networkH. Part 8: Key Partners- Economies, risk/uncertainty, acquisitionI. Part 9: Cost Structure- Variable/fixed costs; cost/value driven; economies of


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UGA MIST 2090 - Business Models The Canvas

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