MKT 300 1st Edition Lecture 1Outline of Current Lecture I. We all Have Experience with MarketingII. Welcome to a Branded World!III. Welcome to Marketing!IV. Marketing is about Discovering and Satisfying Customer Needs and WantsCurrent LectureI. We all Have Experience with Marketinga. We are all consumersi. We all have to buy the things that we need.ii. Target market: audience that marketing is directed towardsb. Marketing is everywhere.i. Found on television, phones, around town, etc.ii. Event television: advertising during live event (Superbowl, New Year’s Eve)iii. Ex: Temporary stores in Times Square (Pop Tarts, Huggies Jeans)iv. Content marketing (branding entertainment): using a product in a television show—must match the brand’s imagec. Examples used: i. Apple pay: using phone instead of credit card; song by Bleachersii. North Face: “This Land is Your Land”iii. Gatorade: Sweat to Get itII. Welcome to a Branded World!a. Everything is branded.i. Makes products recognizable and trustworthyb. Examples used: i. Samsung advertised with Ellen’s selfie at the Oscarsii. Lego Movieiii. ALS Challengeiv. Share a CokeIII. Welcome to Marketing!These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.a. Everyone benefits from knowing about marketingb. We are all consumersc. Marketing often accounts for more than 50% of a product’s cost.d. Every organization has “customers”e. Marketing gives the consumer a guarantee of qualityIV. Marketing is about Discovering and Satisfying Customer Needs and Wantsa. Where marketing begins: businesses have to go out and study consumersb. Swiffer by Proctor and Gamble—went into people’s homes and observed their cleaning to see if it would be a product that they would needc. Trends observed:i. “On the Go”ii. Convenient cookingiii. Hot & Spicy –“Feel the Burn” video: tasting of the world’s hottest pepperiv. “Bold”v. Artisan—one of a kind, specially made for the specific consumervi. Simplicity and Authenticityvii. Natural and Healthyd. Axe Body Spray: target market of 18-24 year old
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