PowerPoint PresentationBackgroundMission of LaysInternationalFlavorsAdvertisingCommercialsWorks citedBy:Amber PradhanBackground1932 – Salesman Herman W. Lay opened a snack food operation in Nashville, Tennessee.1938 – He purchased the atlanta, Ga potato chip manufacturer : Barrett Food Company and renamed it H.W. Lay & Co. 1944 – Changed the Co. name to “The Lay’s Company” and launched its first TV commercial with Bert Lahr as a celebrity spokesman.1950 – Lay’s went national in its marketing and was supplying throughout United States.1961 – Frito Co. by Elmer Doolin and Lay’s merged and named it “Frito-lay Inc. “ with annual sales of over $127 million. In mid to late 90’s Frito-lay merged with Pepsi-Cola company; became international company and a barbecue flavor chips was introduced. 2000 – kettle cooked brands appeared called Lay’s stax to compete with pringles.Mission of Lays•“To be the world’s favorite snack and always within arm’s reach.” by Herman W. Lays•“So crisp you can hear the freshness” became the first slogan.• Currently, lays has 80 farms across 27 states that grow only potatoes used to make chips.• Frito Lay products currently control 59% of the U.S. savory snack food market.International•United Kingdom – lays is called “Walkers”•Brazil – chips are distributed under a lays sister company, Elma chips.•Argentina – Lays was commercialized with the name Frenchitas.FlavorsAdvertising•Lays • Lays have their own website www.fritolay.com• Lays advertise on TV’s, radio, magazines, newspapers, billboard, and internet (facebook & twitter).• Lays also give out coupons to their customers to promote their brand.Commercials•http://www.youtube.com/watch?v=5h-w2aXN-Zc •http://www.youtube.com/watch?v=GV-nGNjFpBQ •http://www.youtube.com/watch?v=wNM6bSkzfrEWorks cited•http://www.fundinguniverse.com/company-histories/FritoLay-Company-Company-History.html •http://en.wikipedia.org/wiki/Lay's