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UGA KINS 2010 - Sport Management

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Sport ManagementHighly competitive, but growing$189 billion industry- larger than oil and gas or computer and electronics manufacturingWhere does this figure come from? $79 billion spent on equipment, apparel, and footwear $49 billion by sport spectators $14 billion on sponsorships, tv, internet, and magazine ads+$1billion on both fantasy sports entry fees and sport video games combinedWhat is Sport Management?“The market in which the products offered to its buyers are fitness, sport, recreation, and leisure related. These products include goods (e.g., baseball hats), services (e.g., sport marketing, health clubs), people (e.g., professional players), places (e.g., golf courses), and ideas” (Pitts et al. p. 18).Three Main Sport Industry Settings:EntertainmentSport ParticipationSupport ServicesRoles for Sport Management ProfessionalsEvent managementFinancial managementHuman Resources managementRisk managementMarketing managementPublic Relations managementProgram managementEducation and QualificationChoosing the right program for you- many different ones and they are all varied7 areas of curriculaFoundations of sport (social, psychological, international)Management of sportEthicsSport Marketing and CommunicationSport finance, accounting, econLegal aspects of sportIntegrative experience (internship, policy manual, etc)KINS 2010 1st Edition Lecture 30 Outline of Last Lecture I. Definition of CoachII. Levels of CoachingIII. Stages in Playing/Coaching CareerIV. PathwaysV. Formal EducationOutline of Current Lecture I. What is Sport ManagementII. Three Main Sport Industry SettingsIII. Roles for Sport Management ProfessionalsIV. Education and Curricula Current Lecture Sport Management- Highly competitive, but growing- $189 billion industry- larger than oil and gas or computer and electronics manufacturing  Where does this figure come from? - $79 billion spent on equipment, apparel, and footwear - $49 billion by sport spectators - $14 billion on sponsorships, tv, internet, and magazine ads - +$1billion on both fantasy sports entry fees and sport video games combined  What is Sport Management?- “The market in which the products offered to its buyers are fitness, sport, recreation,and leisure related. These products include goods (e.g., baseball hats), services (e.g., sport marketing, health clubs), people (e.g., professional players), places (e.g., golf courses), and ideas” (Pitts et al. p. 18). These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Three Main Sport Industry Settings:- Entertainment- Sport Participation- Support Services Roles for Sport Management Professionals- Event management- Financial management- Human Resources management- Risk management- Marketing management- Public Relations management- Program management Education and Qualification - Choosing the right program for you- many different ones and they are all varied - 7 areas of curriculao Foundations of sport (social, psychological, international)o Management of sporto Ethicso Sport Marketing and Communicationo Sport finance, accounting, econo Legal aspects of sporto Integrative experience (internship, policy manual,


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