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WVU COMM 306 - Organizational Change

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COMM 306 1nd Edition Lecture 20 Outline of Last Lecture I. Communication CompetenceOutline of Current Lecture I. Organizational ChangeCurrent LectureOrganizational Change: sequence of events for organizational alterations- alter structure or functioning- constant and ongoingChange-Related- Communication: messages of organizational change - adoption, implementation, outcomesTypes of Organizational Change:- Deliberate: planned, purposeful efforts to alter organization- Unintended: unplanned, alteration caused by uncontrollable forceObjects of Change:- Discursive: relabeling practices to give impression of change- Material: alter operations, practices, relationships, decision makingSize and Scope of Change:- 1st Order: small, incremental, predictable interruptions of norm- 2nd Order: large, transformational , radical- 3rd Order: preparation for continuous changeEvents Leading to Change:- legal requirements, customer/client needs, new or outdated technology, funding, laborPhases of Change:- Formulation: awareness of need for change and decide on change- Implementation: announce decision for change and strategize how to These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.accomplish - Institutionalization: change accepted by members and applied to organization - Dissemination: members make sense of change and provide opinionsStrategies to Encourage Change:- Spray & Pray: provide information and hope employees figure it out- Sell & Tell: emphasis on core values reinforced- Underscore & Explore: discuss potential for success and provide input - Identify & Reply: listen to employee concern and respond- Withhold & Uphold: limit information released due do political issuesOutcomes of Change: - Negative Unintended Consequences: failure of change- cynicism, stress, turnover, lower satisfaction and trust- lack of management support, poor information- ownership tensions, resistance, ignorance, fear, poor training, negative attitude - Positive Consequences: success of change- new ideas, better methods, improved climateAdopters of Change:- Innovators: eager to try new initiatives- Early Adopters: opinion leaders influencing others- Late Majority: adopt new ideas slower than average- Laggards: last people to adopt


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