WSU MKTG 360 - Distribution Channels (3 pages)

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Distribution Channels

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Distribution Channels


distribution channels

Lecture number:
Lecture Note
Washington State University
Mktg 360 - Marketing

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MKTG 360 1nd Edition Lecture 19 Outline of Last Lecture 1 Basic concepts 2 Principle 1 Reciprocation 3 Principle 2 Commitment and consistency 4 Principle 3 Social proof 5 Principle 4 Liking 6 Principle 5 Authority 7 Principle 6 Scarcity Outline of Current Lecture 1 Distribution channels 2 Logistics 3 Supply chain management 4 Intermediaries 5 Distribution the marketing mix and ethical issues 6 Steps in distribution planning Current Lecture 1 Distribution channels a The bridge between producers and final consumers which allows firms to collaborate in the physical movement of the goods or services 2 Logistics a The process of i Planning These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 3 4 5 6 ii Implementing iii Controlling b The efficient cost effective forward and reverse flow of raw materials in process inventory finished goods services and related information from point of origin to point of consumption for the purpose of conforming to customer requirements c Logistics The process of designing managing and improving the movement of products through the supply chain d Inbound raw inputs and outbound semi or fully finished outputs logistics are important e Reverse logistics is increasingly important due to sustainability practices of firms Supply chain management a The integration of key business processes from end user through original suppliers that provides products services and information that add value for customers and other stakeholders b Importantly it also includes coordination and collaboration with channel partners which can be suppliers intermediaries third party service providers and customers c Supply Chain Management integrates supply and demand management within and across companies Intermediaries a They handle the flow of products or services to the retailer or business user b Independent intermediaries do business with many different

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