IUB TEL-T TEL-T 317 - T317 Exam 2 (27 pages)

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T317 Exam 2



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T317 Exam 2

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Pages:
27
School:
Indiana University, Bloomington
Course:
Tel-T Tel-T 317 - Children and the Media
Children and the Media Documents

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Advertising Content Impact 10 21 2014 Advertising Content Impact Advertising Billions spent on advertising to children each year Why are kids a target market o Influence parental spending Nagging kid needs to ask about nine times before the parents give in o Want to create future consumer Lifelong o A lot of children have their own money Exposure As a result of these efforts American children witness thousands of ads each year How o 360 marketing there are ads in every medium kids use on video games school buses smart phones is this fair o Not really Discrimination Comprehension Attention to ads o Up to age 5 there is no difference in attention to the ad verse a program they are attracted to visual content Program commercial discrimination o Based on age they cannot tell the ad from a program at a young age Understanding of purpose o Don t understand what a commercial is until they are about 8 or 9 years old Skills needed o Conceptual thinking abstract Understanding that an ad is only to make money for a company not necessarily because it is good o Role taking They don t have the ability to think about what would happen if you give socker boppers to their older brother sister o Appearance versus reality Toughest lesson what you see in the ad is not what you get Cookie crisps were really awful o Emotional readiness The marketing is no necessarily made for super young girls Sexualized clothing make up 6th graders wearing thongs Regulation and the FCC FTC First Policy 1974 Limited air time o During the week you can t have more than 10 min of advertising in an hour of programming and during the weekend they get 12 minutes No host selling o Host selling is the lead actor of a television show that is currently being watched cannot sell something they can t tell the difference between the program and commercial No program length commercials o Must inform educate or entertain a child not market Bumpers o They must have an indication that this is a break and not the original



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