IUB SPH-M 404 - SPH 404 notes (56 pages)

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SPH 404 notes



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SPH 404 notes

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Pages:
56
School:
Indiana University, Bloomington
Course:
Sph-M 404 - Colloquium in Sport Management

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Sports Agency Overview 09 09 2014 Sport Agency Basics Basic Definition A sports marketing and management agency is a business that acts on behalf of an entity in the sports industry The client can be a variety of entities people brands media companies properties events non profits and even concepts The agency can manage a client s interests in a number of areas representation sales negotiation marketing social digital strategy activation and measurement As athletes became more and more recognizable figures in the public spotlight companies brands began using them as endorses for products and services Sport Agency Functions Strategy Consulting Public Relations Research Evaluation Contract Negotiation Social Digital Marketing Sponsorship Licensing Financial Planning Content Development Marketing Activation Event Creation Management Full Service vs General vs Specialty Agencies Full Service agencies handle the pillars of sports management Strategy Sponsorship sales Marketing activation Contract negotiation o Ex IMG Octagon Wasserman Media Group CAA A number of agencies offer a more general menu of service options but occasionally will engage other vendors to supplement capabilities GMR Marketing Team Epic Premier Partnerships Specialty or niche agencies are typically smaller in employee size and instead have core focus or competency Excel sports navigate research Joyce Julius Associates Spreadfast The Convergence of Sport and Entertainment Agencies are always looking for new revenue streams and many are expanding into music movies fashion and youth academies Beats by Dre Jay Z World Cup IMG Academy Mercedes Benz Fashion Week IMG MasterCard s Priceless Suprises Brands continue to look for ways to reach the consumer transcend typical points of differentiation and so do agencies and athletes celebrities LeBron James sponsorship portfolio can t miss for sponsors Careers in Sport Internships internships internships Be a good writer Network your heart out Be willing to



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