Origins of the movie industry, the breakup of the Hollywood Star System and what replaced it: (Master Switch: 63-73, 86-98, 157, 162-167, 205-06, 217-37)The earliest organized groups of the industry and whyFilm patent trust vs. the piratesPiratesEuropeansTrustDissolved in 1916Broke antitrust laws byNo importsLimited lengthsNo star actorsHow the studios formed and what business tactics they usedPiratesTried to get risk factors eliminatedVertical integrationProduction, distribution, exhibitionWhat basic actions by the government altered the balanceHollywood’s Road to Riches: (15-32, 33-62)The “Windows” model of releasing content at the highest value distribution forms, then slowly releasing it in other forms [THIS TOPIC IS VERY IMPORTANT!!!]Best theaters in the best cityNext best “pre-release” theaters in the city’s downtownNext best in next best citiesBroader urban coverageNeighborhood theaters in bigger metro areasOnly after it runs in larger cities does more places get itDistributed this way bc of priceWhat the studios are and what they doproductionBroadcasting, Cable, and Satellite: (Master Switch: 178-186, 207-216)The early power structure of TV broadcasting --- who, what they did, what was the end resultAcquired properties to horizontally and vertically integrateCompanies use their market power to set up and dominate single networksThe start of cable and its consequences on content diversity and control/competitionWhen satellite appeared, it really transformed the industry, so what were the consequences of satellite on cable and broadcasting, in addition to its own eventual form of direct to consumer distribution in the 1990s.Textbook: AdvertisingWhat are broadcast networks and affiliates?Have an idea about how the networks and affiliates have created different types content-sharing and distribution agreements and different of ways to insert advertising in that programming. Also understand what a local independent broadcast TV station is.Know what CPMs, Ratings, and Shares are. Look up the definitions.Know how demographics, psychographics, and genres all interrelate to the above advertising concepts.Video Games: (Special Report on Video Games (The Economist))User demographics and how they connect to the different types of games on different systemsThe range of different gaming systems: consoles, portable gaming units, computer games, browser games, app games for smartphones and tablets.The different business models for different game types (both Issac and I touched on these issues; this part was the intro to the diversity of business models online)On which technologies do the video game devices depend? (Check the powerpoints; this part was the intro to the diversity of technological factors influencing all online media)How broad is video game competition getting across devices and why?What functions do these game-playing systems increasingly perform for their users? Where might this industry be headed? (Intro to convergence of devices)The Internet and New Media Technologies (Master Switch: 255-256, 269-298)The juxtaposition of the stories of Apple, Google, and Microsoft to the history of telecom. Covered in the rest of the book.The basic concepts covered in this section related to many of the points we made in our new media discussions.The Long Tail, (pp. 15-26, 27-40, 52-57)The what, why, and how of the Long Tail: make sure you understand the basics and the PowerPoints on this topic, because they relate to all of the modern media industries.What are niches and where do they appear? (Now, everywhere!!!)The Economist Special Report on Social Networks, (pp. 1-12, 18-19, The Economist, Nov. 16, 2013)Know the basic typesKnow the business models and revenue streamsUnderstand how network effects play a dominant role in shaping this industryThe effect that one user of a good or service has on the value of that product to other peopleWhen present the value of a product or service is dependent on the number of others using itThink about the media use patterns and how they relate to devicesHave a sense of the grater issues triggered by social media, including the idea that we create our own media now and that there are tremendous privacy concernsHow does technology change this industry? (think about the transitions before and after smartphones and apply them to new tech)Powerpoint topics:Online videoPrivacy, Privacy, Privacy (and the rights of publicity and trademark rights)Content regulationGeneral: know the three levelsBroadcasting: why is it different and how do the three levels get mapped onto it?Industry self-regulation: which ones do it; are there problems with these systemsInternet regulation: why is it so hard to apply privacy, publicity, and content regulation to this form of internet distribution?The ‘core strategies’ powerpoint slideRise of the Creative Class: (67-82, 102-115)What it takes to work in the telecommunications and media industries . . .The patterns and skill sets of those who work in information industries generally . . .Master Switch: (299-319)View this chapter as a review of everything and save it until the lastStill very much in play:A basic understanding of what copyrights and patents aret207 final exam study guide 12/17/2013Origins of the movie industry, the breakup of the Hollywood Star System and what replaced it: (Master Switch: 63-73, 86-98, 157, 162-167, 205-06, 217-37)The earliest organized groups of the industry and why-Film patent trust vs. the piratesoPiratesEuropeans oTrustDissolved in 1916Broke antitrust laws by -No imports-Limited lengths-No star actorsHow the studios formed and what business tactics they used-Pirates oTried to get risk factors eliminatedVertical integrationProduction, distribution, exhibitionWhat basic actions by the government altered the balanceHollywood’s Road to Riches: (15-32, 33-62)The “Windows” model of releasing content at the highest value distribution forms, then slowly releasing it in other forms [THIS TOPIC IS VERYIMPORTANT!!!]-Best theaters in the best city-Next best “pre-release” theaters in the city’s downtownoNext best in next best cities-Broader urban coverage-Neighborhood theaters in bigger metro areas-Only after it runs in larger cities does more places get itoDistributed this way bc of priceWhat the studios are and what they do-productionBroadcasting, Cable, and Satellite: (Master Switch: 178-186, 207-216)The early power structure