Comparative, ethnographic, performance-basedCommunication is more than words & languageMiscommunication happens within the same languageMan buying drink for colleague scenarioEveryone has cultureDifferent is an opportunityPerson representing others has powerWhen doing an ethnography, try to understand why people do what they do, what their perspective isDay 3 1/15 Rich Points and Decoding TextsDecoding Texts1. Author can be wrongthey are human2. What and whywhat is specifics -> term, usewhy is their judgment on it -> useful, accurate3. some words are most important than otherswords from a foreign languagevocab that you aren’t familiar withbold and italics4. structure is importantintroduction and conclusionthesis statement – main argument5. internal structure is significant as wellmain topicsparagraph introssubtitles/subheadings6. macro structurebeyond writingplace in discipline7. mark up texts8. consulting with others9. real world exampleswhat is a rich point?Something that someone does differentlya moment of difference that turns into opportunityhow can you distinguish if something is cultural or personal?Patterns across different kinds of people is culturalIf you see it a lot culturalRare is personalWoman interacting with foreign man that is being rude blames it on cultureTranslationConcepts that are unknown to you, take what they don’t understand and define the rich point1. Communication – that is to say, the ways in which information, ideas, and attitudes pass among individuals, groups, nations, and generations.”Communication is very broadsocial basis for communication2. “The expressive forms of culture..”how you express and celebrate your cultureart -> broadway shows in new yorkdisplay is reflexive -> reflecting back on the thing that’s being donereality shows, shouldn’t be like those people3. Communicative forms constitute social resourcesPeople do what they do for personal gainRules in societyEquipment for living -> social resourcesPragmatic = practical, language is doing something for us, we are getting something out of itEx: staying up to date with trends4. “ A’s with all social resources”different values come from different formssome things are important in some cultures, some aren’t in others5. “Communication forms and practices are cross-culturally”different communication across cultures and over times1/22 GreetingsWhat is an ethnography?How and why people do what they doLocalized theoriesParticipant observation, indulging yourself in another cultureHelp bridge the gap between people in this multicultural worldGeertz- “Thick Description”Thick vs. thin descriptionThin is the surface description, thick is what they meantWink vs. TwitchNo purpose to a twitch, involuntaryWink is for a reasonGoodman- “Winking as social business”Social businessKnowing how to interact with the environment around themWhats accomplished by doing soReflexive Awarenesslike looking at yourself in a mirrorMonaghan- “Speaking of Ethnography”WritingSpeaking modelPoints you want to hit to make sure you’re getting enough detailField notes and jottingMore digested version when actually doing your analysisField notes is more formal and what you turn inComparisonComparing within multiple groupsTriangulationAvoid the Fallacy of NormalitySpeaking ModelSettingParticipantsWho and how you interactEnds (social business)Whats being accomplishedAct Sequence(order of events)KeyTone of interactionInstrumentalityKind of language formNormsGenreBauman “Emergent Quality of Perfomance”Performance is any communicative eventCulture is going to be emergentIf everyone is doing this then that becomes the normConquergood “Poetics, Play, Process, and Power”Poetics = inventedPlay = experimentation with social orderProcess = culture is a verb (emergent)Power = performance is a site of struggle1/24 Silencegreetings assignmentnot seeing/fully interpreting social businessjumping to conclusionsthe men were happy to see each otherboth athletes bc of muscular build and iu t shirtsshow us the behavior, don’t ever state things that you cant be sure of as factsmaking value judgementsthe example were loud and obnoxious in order to get the attentionthey were the typical paris Hilton typesremember not to judge your subjects within your own cultural values. Don’t reduce your subjects to typestrying to get in subjects headhe felt embarrassed that she did not respond as he expectedshe knew he was trying to flirt with herreport what you actually witness. Only speculate about why people are doing if you have a lot of evidenceprescribing the normalnormal looking college girltypical conversation among friendsinterrogate what you mean by normal, and then describe itbrunette and blonde girl, girl one girl 2BaumanPhatic Language (60)Language who’s purpose is to establish something with another human beingTo start conversationPoliteness phenomenon (61)There are certain expectations, you should know them and you should meet themPersons “face” (68)What we are projecting to other people, what they want to be seen asFace-threatening actionsQuakers didn’t greet properly, could go to jailWhy do people do what they doSituations when silence is importantMeeting strangersCourtingChildren coming homeGetting cussed outBeing with people who are sadPhatic LanguageSomething that is establishing or starting a connecting with another personPoliteness phenomenonExpectation of this is what you should say and do, to be politeFace (saving & threatening)How you want people to see youDeicticsProunouns, he, she, that, them, thereReferring to things that are not obvious to anyone that is not in the conversationEntextualizationChoosing a part of a conversation, excerpt that you want to pull outDecontextualizationExcerpt taken out of original contextRecontextualizationGiving new context to excerptDay 8 1/31/13Area 51 & Conspiracy TheoriesWhere America hides aliensThe illuminatiPoeticsHow you frame and interpret a storyNot a literal sense of meaning -> something beyond thatThere are layers of meaning – subtleties, ambiguitiesHelps us deal with the incomplete, constructed nature of al narrativesPowerValued differentlyFear of powerFreedom has its boundaries, controlled by rules within the state, things can be taken awayAuthority – in the hands of the stateCan manifest in people’s lives as lived reality or fantastic storyUncannySomething out of the ordinary, hard to explainNot totally natural/supernatural –