UWEC MKTG 334 - Exam 3 Study Guide (3 pages)

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Exam 3 Study Guide

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Exam 3 Study Guide


Study Guide
University of Wisconsin-Eau Claire
Mktg 334 - Marketing Research
Marketing Research Documents

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MKTG 334 1st Edition Exam 3 Study Guide Sampling Define population Any complete group whose members share some common set of characteristics Why do researchers use same insteada of conducting a census of an entire population More practical to use because it is usually less expensive and faster than conducting a census when testing requires the destruction of the items being tested samples can give accurate and reliable results What is a technical term that refers to statistical fluctuations that occur because of chance variation in the elements selected for the sample Random sampling error Know examples of non probability sampling techniques Quota sampling convenience sampling snowball sampling Define judgment sampling A sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristic required of the sample member What is an example of quota sampling If an interviewer is instructed to sample 100 freshmen 100 sophomores 100 juniors and 100 seniors in a study of college students attitudes toward collegiate athletic funding Define snowball sampling A sampling procedure that builds a sample through referrals of other population members When is simple random sampling used When a researcher wants a sampling procedure that ensures that wach element in the population has an equal chance of being included in the sample Define systematic sampling Randomly selecting a starting point on a list and then selecting every th value Define proportional stratified sampling Type of sampling which units are drawn from each stratum proportionate to the population size of that stratum What type of sampling involves using a combination of two or more probability sampling techniques Multistage area sampling What sampling is useful in locating members of rare populations Snowball What sampling techniques are low cost high cost Low cluster High simple random stratified multistage What does appropriate sample design

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