IUB SPH-H 263 - Health Marketing and Advertiing (2 pages)

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Health Marketing and Advertiing



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Health Marketing and Advertiing

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Beings to talk about the main parts of advertising brands


Lecture number:
20
Pages:
2
Type:
Lecture Note
School:
Indiana University, Bloomington
Course:
Sph-H 263 - Personal Health
Edition:
1

Unformatted text preview:

SPH H 263 1nd Edition Lecture 20 Outline of Last Lecture I Soft Skills II Hard Skills III Open Ended Questions IV Reflective Summary statements V Constructive Responses VI Ask offer share advice VII Positive terms Outline of Current Lecture I Health Marketing and Advertising II Four main parts of Health and Advertising 8 techniques to part 4 Current Lecture I II Health Marketing and Advertising Fun easy and popular Hook message behavior Four main parts of Health and Advertising a Authorship who b Contents what values c Audience how much other interpret d Purpose why format tecniques Misinformation Puffery Weasel words Bate and switch These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Testimonials Attention grabbers Product placement Product disparagement



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