SPH-H 263 1nd Edition Lecture 20 Outline of Last Lecture I. Soft SkillsII. Hard SkillsIII. Open Ended QuestionsIV. Reflective/Summary statementsV. Constructive ResponsesVI. Ask/offer/share adviceVII. Positive termsOutline of Current Lecture I. Health Marketing and AdvertisingII. Four main parts of Health and Advertising- 8 techniques to part 4Current LectureI. Health Marketing and Advertising- “Fun, easy, and popular”- HookmessagebehaviorII. Four main parts of Health and Advertisinga. Authorship: who?b. Contents: what values?c. Audience: how much other interpret?d. Purpose: why/format/tecniques- Misinformation - Puffery- Weasel words- Bate and switchThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Testimonials- Attention grabbers- Product placement- Product
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