WSU MKTG 407 - Final Exam Study Guide (7 pages)

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Final Exam Study Guide

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Final Exam Study Guide


Here is the final exam study guide with the 4 sections in details. Even thought its 4 topics, there is still a lot of information to know! Email me with questions

Study Guide
Washington State University
Mktg 407 - Consumer Behavior
Consumer Behavior Documents

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MKTG 407 1st Edition Final Exam Study Guide Ethics and Social Responsibility What is marketing o American marketing association definition Marketing is an organizational function and a set of processes for creating communicating and delivering value to customers and for managing customer relationships in ways that benefit the org and its stakeholders In sum Marketing is about delivering value to all people affected by a transaction Is about meeting needs Consumer Market orientation o Idea is captured by the marketing concept Purpose of the organization is to Achieve long term success of or by creating customer value meeting customers needs and delivering satisfaction better than ones competition and establishing and maintaining a mutually beneficial long term relationship with the customer Social Marketing orientation o Built on social marketing concept Try to benefit consumers society and firm Consumer well bring marketing to enhance consumers long term quality of life o Sustainability Designing and recycling products so that we meet present needs without compromising ability of future generations to meet there s o Transformative consumer research Concerns over precision targeting and privacy Page 241 Ways marketers can manipulate consumers Page 241 Some problems associated with suboptimal consumer choices Page 241 Marketing to Children o Children often imitate behavior of others o Children not able to carefully process advertising claims persuasion knowledge not fully developed o Children unaware of privacy rights and risk of providing private information o Children advertising review unit chart on Page 242 243 Marketing of Violence Charts on Page 244 o Meta Analysis on effects of Violent Video Games Meta analysis Statistical technique of combining effects across large number of studies Looks for average effect and factors that might change that effect size Analyzed 136 studies Included cross sectional correlational experimental and longitudinal studies across a

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