UT Knoxville PBRL 270 - New Technologies in Public Relations (2 pages)

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New Technologies in Public Relations



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New Technologies in Public Relations

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Lecture number:
21
Pages:
2
Type:
Lecture Note
School:
University of Tennessee
Course:
Pbrl 270 - Public Relations Principles
Edition:
1

Unformatted text preview:

PBRL 270 1st Edition Lecture 21 Outline of Last Lecture I Writing Guidelines For Avoiding Legal Problems II Endorsements and Testimonials III Invasion of Privacy IV Copyrights and Trademarks a Generic Brands b Trademarked Brands V Federal Trade Commission VI Security and Exchange Commission a Texas Gulf Sulfur 1965 VII For What Can a PR Practitioner Be Held Personally Liable Outline of Current Lecture I Internet Users II The Digital Divide III New Media v Traditional Mass Media IV Citizen Journalism V Maintaining a website Current Lecture I Internet Users 1998 58 million users 2004 166 million users 2013 1 96 billion users Generally well educated US users 16 hours per week up from 8 9 hours in 2006 100 billion texts sent in an average month II Digital Divide Internet boom most advantageous to Western Countries Widening the gap between the technical haves and have nots 91 of internet users from 19 of world population III New Media v Traditional Mass Media New Media o Worldwide o Information to many o Interactive These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o No space time constraints o Anyone communicates o Low access costs o Feedback easier o Not available to all Traditional Mass Media o Geographic targets o One Way o Limited space time o Professionals communicate o High access cost o Slow feedback o Most can obtain IV Citizen Journalism Anyone can blog Little or no costs Can write informally to appeal to different audiences Constantly changing context Links Forums for other comments No editorial gatekeepers How does this change the role of publics V Maintaining a Website Be mindful of speed Logical functional design Be careful with use of add on applications Update eliminated dead links Make contact information easy to find UPDATE Register with major search engines Avoid arbitrary art work Write short simple sentences easy to read Make your site reporter



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