UT Knoxville CCI 150 - Exam 3 Study Guide (9 pages)

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Exam 3 Study Guide

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Exam 3 Study Guide


This study guide covers all the information you need to know for exam 3. It covers the topics news, research, public relations, and advertising.

Study Guide
University of Tennessee
Cci 150 - Communication/Information Age

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CCI 150 1st Edition Exam 3 Study Guide Lectures 17 22 Lecture 17 November 4th This is what you need to know about the different aspects of news 1 We decide what news is every day What is news to one person may not be news to another 2 News is relative What makes news varies by location The biggest TV news story may not be the same as the biggest print story It s also relative for individual Celebrity news politics sports crime 3 News values What makes news newsworthy There are seven news values Most news stories contain more than one of the seven Timeliness News is current It just happened or is just about to happen There is a reason it is called news Proximity you ll hear more if it happens nearby National and international stories are bigger stories when they can be localized ex local station found a woman that used to live in Gatlinburg but has moved to Hawaii and is now being affected by the erupting volcano Impact the people affected the bigger the story impact means YOUR audience The more people affected the more impact The ultimate impact story is the weather Prominence any person or thing that is well known is more likely to make news Bigger names make bigger news People places organizations and objects can all be prominent For example is divorce really national news It usually becomes news when the people are famous Conflict Conflict creates drama Do we really like bad news Courts war public meetings and even sports stories are conflict The bizarre or the unusual Out of the ordinary makes news News of the weird Weirdo Wednesday News Dumb crook News Currency Water cooler news Hot topics make news but this varies over time Before September 11th never heard about homeland security Ebola is currently a hot topic 4 Gatekeeper You decide If you work in news you become a gatekeeper Is it news What goes first What photo runs You are in charge of these decisions 5 Agenda Setting News does not tell us WHAT to think But if often does tell us what to think ABOUT 6

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