UT Knoxville PBRL 270 - Crisis Management (2 pages)

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Crisis Management



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Crisis Management

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How to Manage a Crisis.


Lecture number:
16
Pages:
2
Type:
Lecture Note
School:
University of Tennessee
Course:
Pbrl 270 - Public Relations Principles
Edition:
1

Unformatted text preview:

PBRL 270 1st Edition Lecture 16 Outline of Last Lecture I Conflict Life Cycle Phases i Proactive ii Strategic iii Reactive iv Recovery v Issues Management Outline of Current Lecture I Issues Management Process II Environmental Scanning III Issues Management IV Crisis V Crisis Management VI Quick Crisis Management Strategies VII Crisis Strategies Current Lecture I Issues Management Process Issues identification Issues analysis looking at background and future impacts past present and future of the situation Strategy options evaluating issues based on probability and impact and prioritizing which issues will affect your organization Action Plan Evaluation II Environmental Scanning The systematic collection of external information in order to o Lessen the randomness of information flow into the organization o Provide early warnings to managers of external conditions o Construct a map for strategic decision making III Issues Management Take care of the issues and the crises will manage themselves Issues management is pre crisis planning crisis prevention IV Crisis These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute The perception of an unpredictable event that threatens important expectances of stakeholder and can seriously impact an organizations performance and generate negative outcomes V Crisis Management The first step is to have a plan Failure to plan for a crisis can damage corporate reputation and finances Maintain good relationships before crisis Crisis can be caused by human error or natural disasters VI Quick Crisis Management Strategies Never say no comment Take responsibility Be honest Designate a SINGLE spokesperson Set up an information center Constantly communicate Work with media be accessible Monitor news and public inquiries COMMUNICATE VII Crisis strategies 1 Denial strives to remove any connection between the organization and crisis 2 Diminishment



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