UT Knoxville PBRL 270 - Communication Theory (2 pages)

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Communication Theory



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Communication Theory

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The goals of communication.


Lecture number:
11
Pages:
2
Type:
Lecture Note
School:
University of Tennessee
Course:
Pbrl 270 - Public Relations Principles
Edition:
1

Unformatted text preview:

PBRL 270 1st Edition Lecture 11 Outline of Last Lecture I Strategic Public Relations a Strategic planning b Action planning II Writing a program plan 8 steps III Goals of Situation Analysis IV Evaluation a Why is it so important b What can be evaluated c Outputs vs Outcomes Outline of Current Lecture I Communication Theory a The goals of communication b PR communication c Purpose of communication campaigns II Essential Components of Message Strategy a Communication is a receiver phenomenon III 7 C s of communication Current Lecture I Communication Theory Who says what to whom through which channels with what effect The art of transmitting information ideas and attitudes from one person to another True communication only occurs when the audience receives the message exactly as the sender intended it a The goals of communication Inform Persuade Motivate Achieve mutual understanding b PR communication These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Excellent communicators know how to design messages and select appropriate media to communicate messages to groups who affect the organization s growth profit and survival c Purpose of communication campaigns Message exposure create awareness Accurate dissemination of the message Audience acceptance of the message Attitude change Actions and behaviors II Essential components of message strategy Know exactly what you need to accomplish goals objectives Appeal to the self interests of those you need to motivate key audience who can help us Create symbols to which the public is ready to respond Speak in the language of the audience a Communication is a receiver phenomenon Realign communication to look at it the way the audience sees it two way symmetrical communication Understanding us the principal objective of public relations rather than persuasion III 6 C s of communication Credibility confidence you have in source how



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