UT Knoxville PBRL 270 - Defining Public Relations (2 pages)

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Defining Public Relations



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Defining Public Relations

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Definition of Public Relations.


Lecture number:
1
Pages:
2
Type:
Lecture Note
School:
University of Tennessee
Course:
Pbrl 270 - Public Relations Principles
Edition:
1

Unformatted text preview:

PBRL 270 1st Edition Lecture 1 Outline of Current Lecture I Defining Public Relations II The Public Relations Process III Changing Function of Public Relations Current Lecture I Defining Public Relations Public Relations is a management function that identifies establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends Managed communication between an organization and its publics A strategic communication function through which organizations adapt to alter or maintain their environment for the purpose of achieving organizational goals Public Relations communicates the vision and values of an organization Key Descriptive words for people who work in PR o Deliberate o Planned o Performance results o Public Interest o Two Way Communication o Management Function strategic not just tactical o Relationships and issues o New relationships o Monitors environment what s being said II The Public Relations Process There are two acronyms that define the public relations process R O P E S and R A C E Research Objectives Programming Evaluation Stewardship Research Action Planning Communication Evaluation III Changing Function of PR Public Relations is a strategic management function Move professionally and socially responsible It uses the science communication theories Less emphasis on reporting and media relations These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Increased emphasis on spoken and interpersonal communication personal influence model Increased range of public relations work and functions Other terms for Public Relations o Public Affairs o Corporate Communication o Marketing Communication o Public Information Specialist o External Communications Public Relations A growing field o Organizations spend around 141 billion a year on public relations functions o Money magazine



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