UW-Madison PSYCH 225 - Social Desirability (7 pages)

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Social Desirability

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Social Desirability


Reviewed Articles surrounding social desirability and Chapter 11

Lecture number:
Lecture Note
University of Wisconsin, Madison
Psych 225 - Experimental Psychology
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Psych 225 Lecture 20 Outline of Last Lecture 1 Course Packet pg 157 2 Chapter 11 3 Page and Moss Article Outline of Current Lecture 1 Page and Moss 2 Rojhan Article 3 Social Desirability 4 Chapter 11 Current Lecture Paper Q s include how you obtained participants appendices Page Moss 1975 attitude similarity and attraction the effects of the bogus pipeline past research relation could have been dampened because people weren t giving very negative ratings might not have been honest Byrne s Reinforcement Model These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute similar attitudes positive reinforcement high liking dissimilar attitudes negative reinforcement high disliking positive validating beliefs more in common negative butt heads Empirically asymmetry of similarity attraction relation High similarity high liking High dissimilarity mild disliking Explanations for asymmetry Perhaps P s do not weigh positive and negative reinforcements equally Jones and Sigall generosity effect social desirability impression management asymmetry Male P s interested in extent to which people are in touch with their real feelings Prop of Similar Attitudes 0 100 separation of trials is helpful Prop of similar attitudes Measure Via 0 100 Ratings 3 30b 5 80c EMG Pipeline 2 20a 5 90c ratings turn dial to show how you feel EMG bogus pipeline DV liking single item 1 7 also did DV of work with predict the EMG readings indication of strong liking for similar other but reaction less extreme for dissimilar other RATING CONDITION indication of strong liking of similar other is similar to reaction for disliking of dissimilar other EMG CONDITION more polarized Rojahn Komelasky Man 2008 implicit attitudes and explicit ratings of romantic attraction of college students toward opposite sex peers with disabilities 1 Man et al 2006 undergrad P s reported attraction to those with and without physical disabilities if true cultural shift better educated if false social desirability bias 2 Value of implicit attitudinal measures might reveal genuine responses 3 Sample mean age 27 30 after excluding those older than 30 y o Mostly women mostly Caucasian mostly single keep them in same generation don t want P s too much older than targets less chance they are already married Method completed IAT viewed black and white photo vignette per target disabilities described re function not label category concern with the W In subjects design Disabilities included impaired vision or hearing paralysis limb deformity P s saw 16 and completed a Romantic Attraction Scale for each target had likert scale with 1 7 missing an item of physical attractiveness Greenwald et al s IAT via reaction time measured strength of association between a category disability no disability and values attitudes good bad Rojahn et al converted RT to preference score Step 1 assign to pic to categories ABLED or DISABLED Step 2 assign value words to categories GOOD or BAD angry joy Step 3 combine prior 2 pair pics of step 1 with value words of step 2 Overall results on Romantic Attraction Scale 5 35 replicated Man et al 2006 Disability 18 95a No disability 17 80b no gender difference Results on RAS P s family member had Targets had Disability No Disability Disability 20 70b 17 20a No Disability 17 90a 17 70a people with family member with disability might want to advocate and thus show even more liking Results on IAT P s preferred those without disabilities regardless of whether P s had family member who had a disability Why difference between RAS and IAT difference in what they are measuring disability in general versus specific people with disability to date also social desirability is more present in RAS than IAT Slide Social Desirability addressed through design P reported for a study of enjoyment and effectiveness of teamwork P is there with a confederate the two of you are going to build a tower with rudimentary supplies straws toothpicks rubber blocks etc there will be a prize awarded to the tallest tower that can stand without falling for 5 minutes DV impressions of partner 1 9 embedded in Qaire on enjoyment Partner s appearance Partner s Behavior aimed at experimenter Not disabled Disabled Polite 8 00c 7 775c Rude 4 50b 2 50a If you give people an alternative explanation for displeasure with measure of an outgroup they will also include their general dislike I didn t dislike him because of leg braces because he was a jerk Polite please repeat those instructions is it ok if we use all of the materials sorry for all of the questions Rude that sounds like a waster of time stupid idea could this be anymore boring Chapter 11 Ecology of Expt A Evaluation apprehension social desirability B Demand characteristics knowing true purpose of study Can increase or decrease p obtaining effects More common concern is increase in p Type 1 got an effect you didn t deserve to get weapons effect mere presence of a weapon triggers enhanced aggression if provoked angered frustrated Berkowitz LePage 1967 Male P s and confederate study of psychological reactions to stress you two solve a problem and received feedback from partner via shocks separated into 2 rooms so that they would not influence other s Galvanic Skin Response GSR P s problem how agent could increase record sales and client image solution shown to partner In P s room is either badminton rackets or weapons guns natural looking DV of shocks P give to Confederate Weapon Anger Confed feedback Absent Present Low 1 shock low mod High 7 shocks mod high those who know the most weapon present with lot of anger those who know the least weapon absent and little anger all you did was tell P s are insightful

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