Pitt PSY 0010 - Social Psychology Pt. 1 (4 pages)

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Social Psychology Pt. 1

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Social Psychology Pt. 1


Social Psychology

Lecture number:
Lecture Note
University of Pittsburgh
Psy 0010 - Introduction to Psychology
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PSY 0010 1st Edition Lecture 14 Outline of Last Lecture I Developmental Psychology Outline of Current Lecture II Social Psychology Current Lecture Social Psychology Pt 1 Social Psychology Scientific study of how we think about influence and relate to one another Applications o Business industrial organizational psychology education politics Norms o Rules about how to act When violated people feel uncomfortable Roles o parts you play in life Culture o Program of shared rules that govern a community or society Also includes values and belief systems Conformity o Adjusting ones behavior or thinking to coincide with a group standard Behavior is contagious modeled by one and followed by another Asch group pressure and conformity study These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Visual perception trick subjects conformed due to group pressure even though it was obvious it was not the right answer Conditions That Strengthen Conformity Factors o One is made to feel incompetent or insecure o Group has at least 3 people o Group is unanimous o One admires groups status s attractiveness o One has no prior commitment or response o Group observes one s behavior o One culture strongly encourages respect for a social standard Groupthink o Desire for harmony in a decision making group overrides realistic appraisal of alternatives Results in poor decisions Tendency to ignore information contrary to group s position Stereotyping of out group members cliquey Feelings of invulnerability Belief that group is always right Strong pressure to conform Compliance o Doing something differently because you are told to Consumer psychology Foot in the door first asks for small request get foot in then asks for more Door in the face asked for larger commitment first and then shown smaller Ex expensive car shown first and then shown cheaper model Lowball lowball it first then raise the price Ex give car for 2 000 Jill 3 000 That s not all makes an offer and offers something more to comply Obedience o Compliance based on authority figure Request becomes more of a command o Stanley Milgram Studied affects of authority on obedience Participants teachers instructed to give electric shocks to another person learner pretending to be shocked will people obey authority figure even though they think they are hurting people 2 3 of people did it due to authority figure even if it violates owns ethical character Social Facilitation o Others presence improves performance Social Loafing o When working on same task others presence leads to less effort Attitude o Tendency to respond positively or negatively to people ideas events etc Affective behavioral and cognitive components Persuasion o Attempt to change another s attitude via argument explanation etc Source communicator Persuasion more likely if communicator is an expert found attractive or if you feel similar to them Message clear and well organized more persuasive Target audience tailor one message using appropriate language Elaboration Likelihood Model o Central Route Processing Pay attention to central topic speaker is clear personally interested in topic motivated to apply one speakers ideas o Peripheral Route Speaker seems to be an expert nicely dressed I am tired talk is too long Cognitive Dissonance o When attitudes and behavior conflict To relieve tension we bring our attitude closer to our actions or change our behavior o Ex smoking we know its bad either change our attitude and say its not that bad or we try to stop smoking Attribution Theory Heider o We tend to give casual explanations for someone s behavior explain behavior by the situation or the person s disposition o Ex why is a person driving slowly say maybe he is lost or an idiot Fundamental Attribution Error o Overestimate the impact of personal disposition and underestimate one impact of the situation when analyzing others

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