Lecture 17Outline of Current LectureI. Colonial Williamsburg (1720 – 1780)Current Lecture – Floral Design in the Western World (Timeline) – United StatesLecture 17Outline of Current LectureI. Colonial Williamsburg (1720 – 1780)II. American Federal Periods (1780-1820)III. American Victorian Period (1845 – 1900)IV. Modern American Floral Design (1900’s)V. Art Nouveau (1890 – 1910) VI. Art Deco (1920s -1930s)VII. Free-Form Expression (1950s)VIII. Geometric Mass Designs (1960s – 1970s)IX. Contemporary Period (1910 – Present)Current Lecture – Floral Design in the Western World (Timeline) – United StatesI. Colonial Williamsburg (1720 – 1780)-Colonists became established -Trade developed – flowers and containers could be transported-Art and architecture of distant lands introduces from Europe – influenced by European mass, rounded, fan-shaped designsoHome-spun in style-ContainersoFan shaped/5 finger posy holder – Created specifically to hold flowersoBrick holder – holes on top for small stemsII. American Federal Periods (1780-1820)-Equivalent to English-Georgian Period-Neoclassic style = bringing masculine lines (strong, straight) and feminine (soft, curved) lines together-French – Painter, Jacques-Louis David-Fan-shaped design – feminine and masculine lines-Influenced by French design style-Roses III. American Victorian Period (1845 – 1900)-Romantic era-Styles are similar to English Victorian Period-Garden clubs – 1862-Society of American Florists – 1864 – professional florists becoming more popular-Nosegays and Epergnes were popular. However, the nosegay holders were not. HORT 203 1st EditionIV. Modern American Floral Design (1900’s)-As interior, architectural, fashion, and other aspects of design change, so do floral designstylesV. Art Nouveau (1890 – 1910) – curvilinear lines patterned after natureoCrescent and Hogarth curveoNot strict and formal designsoContainers inspired and patterned after curving linesoCurving, asymmetrical, rhythmic, and graceful in appearance VI. Art Deco (1920s -1930s)-1925 Paris World’s Fair exhibition-Geometry and simplicity (in shapes and style)-Vibrant colors-Influenced by ancient Egyptian and Aztec cultures, jazz age, and industrial age (almost anything was considered)-Geometric, bold and modern patterns-Strong geometric lines, form, and patterns (similar to abstract)VII. Free-Form Expression (1950s)-Natural expression-Movement and freedom-Textural differencesVIII. Geometric Mass Designs (1960s – 1970s)-Tight geometric bouquets-Combined mass and line-Symmetrical and asymmetrical -Compote containersIX. Contemporary Period (1910 – Present)-“New art”-Mass designs and line designs-Contemporary -
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