CCI 150 1st Edition Lecture 17Outline of Last Lecture I. Benny Smith: Guest Speaker: WUTK 90.3 The RockII. Internet ContinuedOutline of Current Lecture I. NewsCurrent LectureI. News1.) We decide what news is every day: What is news to one person may not be news to another.2.) News is relative: What makes news varies by location. The biggest TV news story may not be the same as the biggest print story. It’s also relative for individual: Celebrity news, politics, sports, crime3.) News values: What makes news newsworthy? There are seven news values. Most news stories contain more than one of the seven.- Timeliness: News is current. It just happened or is just about to happen. There is a reason it is called ‘news.’- Proximity: you’ll hear more if it happens nearby. National and international stories are bigger stories when they can be localized. (ex: local station found a woman that used to live in Gatlinburg, but has moved to Hawaii and is now beingaffected by the erupting volcano. )- Impact: the people affected, the bigger the story impact means YOUR audience. The more people affected the more impact. The ultimate impact story is: the weather.- Prominence: any person or thing that is well known is more likely to make news. Bigger names make bigger news. People, places, organizations and objects can allbe prominent. For example, is divorce really national news? It usually becomes news when the people are famous. - Conflict: Conflict creates drama. Do we really like ‘bad’ news? Courts, war, public meetings and even sports stories are conflict. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- The bizarre or the unusual: Out of the ordinary makes news. News of the weird. Weirdo Wednesday News, Dumb crook News. - Currency: Water cooler news. Hot topics make news but this varies over time. Before September 11th , never heard about ‘homeland security’. Ebola is currentlya hot topic. 4.) Gatekeeper: You decide. If you work in news, you become a gatekeeper. Is it news? What goes first? What photo runs? You are in charge of these decisions. 5.) Agenda Setting: News does not tell us WHAT to think. But if often does tell us what tothink ABOUT. 6.) Factors that influence news.- News Hole: Space left for news after advertising goes in newspaper. The size of print publications is always determined by ads. Not news, so the news hole variesin size. - News flow: Some days there is just more news than other days and you just don’treally have any control over that at all. - A local angle on a national/ international story- Staffing: having more or less resources (people) to cover the news.- Audience expectations. - Availability of material including art (usually means photography)- Competition: always
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