E140A Slide #1Welcome … The Journey Begins!Mayfield Fellows Program 2008Engineering 140A Session #1 Management of Technology VenturesE140A Slide #2Agenda, Introductions, and Roles… Tina Seelig… Ann Miura-Ko… Tom Byers… Our 2008 FellowsE140A Slide #3IcebreakersE140A Slide #42008 Fellows and MentorsE140A Slide #5http://stvp.stanford.eduE140A Slide #6TEACHINGRESEARCHOUTREACHCreate and delivercurricula forengineering educationSupport research onhigh-technologyentrepreneurshipDisseminate results to acceleratesimilar efforts worldwideSTVP ApproachE140A Slide #7STVP’s “Market Segments” ~ 6K Stanford science and engineeringstudents each year (plus others on campus) ~ 3K entrepreneurship educators atuniversities & colleges around the world ~ 3 million students and professionalsaround the world eagerto learn high-growthentrepreneurship and innovationE140A Slide #8Why Teach Entrepreneurship toWhy Teach Entrepreneurship toCollege Students of All Majors?College Students of All Majors? Global challenges in 21st century Region’s economic development Student’s skill development University’s competitive advantageE140A Slide #9E140A Slide #10Skill Development for Future Technology Leaders  Decision-making in real-time Comfort with uncertainty and change Appreciation for teamwork and culture Creativity and innovation Persuasion and negotiation Oral and written communication Tools for building an organization Basics of finance, marketing, strategySkill Development:Creating“T-Shaped” PeopleBreadth of Knowledge aboutEntrepreneurship, Innovation, and LeadershipDepth of Knowledgein aParticularDisciplineE140A Slide #12http://edcorner. stanfo r d.eduE140A Slide #14““What is Entrepreneurship Anyway?What is Entrepreneurship Anyway?””ExerciseExerciseE140A Slide #15A way of leading that can be taught and learned!"Entrepreneurship is a management style that involvespursuing opportunity without regard to the resourcescurrently controlled. Entrepreneurs identify opportunity,assemble required resources, implement a practical actionplan, and harvest the rewards in a timely, flexible way.““Any attempt at new business or new venture creation,such as self-employment, a new business organization, orthe expansion of an existing business, by an individual, ateam, or an established business.”References: Various Including Harvard and BabsonE140A Slide #16What is High-Technology?What is High-Technology?Software & Internet (Google)Biotech and MedicalDevices (Genentech)Semiconductors (Intel)Telecommunicationsand Networking (Cisco)Computers (Dell)What is Missing?What is Missing?E140A Slide #17Characteristics ofCharacteristics ofHigh-Technology Enterprises?High-Technology Enterprises?Examples?Reference: Adrian Ryans“Rapid advances in technology that allow new ventures andcompetitors to offer new functionality or applications to helpcustomers solve existing or latent problems.”E140A Slide #18Mayfield Fellows ProgramMayfield Fellows Program“Learning is based on discovery guided by mentoringrather than on the transmission of information.”~ Boyer Commission Reporton Undergraduate EducationI. SPRINGStudents learn structureand methods of start-ups;Students search for paidassignments at high techstart-up companiesII. SUMMERLeverage the power of real-world, hands-on experienceIII. AUTUMNStudents bring backexperiences and learnfrom them as a groupEach Fellow has 3 Mentors for 2008!• Venture Capitalist• Alumnus of MFP• Entrepreneur @ Summer Employer3 Courses +3 Courses +PaidPaidSummerSummerInternshipInternshipA Program for All SeasonsA Program for All SeasonsE140A Slide #20The Essence of Entrepreneurship is ActionThe Essence of Entrepreneurship is Action(Fits Well with Kolb(Fits Well with Kolb’’s s ““Stages of LearningStages of Learning”” Model) Model)1. Thinking & Conceptualization2. Watching & Observation3. Feeling (Passive Experience)4. Doing and Active Experience~70%90%+ThroughMFP!E140A Slide #21LetLet’’s Get Organizeds Get OrganizedE140A Slide #22Reference: Steven BrandtMFPMFPE140A E140A ““By the NumbersBy the Numbers”” 4 Texts: Moore, Collins and Lazier, Dorfand Byers, Riggs 4+ Key Models/Frameworks includingCollins and Lazier’s V-I-E, Moore’sChasm, Cialdini’s Influence, andSahlman’s Dynamic Fit. 9 Cases 4 Skills Workshops: Job Search,Accounting, Creativity/Innovation, andNegotiation Online: Video Clips, Web-basedReadings, and Email Broadcasts 8 ETL seminars (http://etl.stanford.edu) Special MFP Events 29 Teachers and Mentors:3 Stanford (Ann, Tina, & Tom), 6 VentureCapital Mentors, 12 MFP Alumni Mentors,& 8 Distinguished Guests (entrepreneursand VCs) Group Case Openings and EmailHomework Assignments Term Project on “Profile of anEffective Entrepreneur” withGroup MFP Forum Postings on Google Summer Job Search and Selection Defining Our Unique Culture andPersonality in MFP 2008Inputs OutputsBottom Line?The theory of entrepreneurialleadership as preparation for thepractical experience in the summer.E140A Slide #24A A ““Success FormulaSuccess Formula”” for MFP for MFP Show up on time and be truly “present” with us (e.g.,no FaceBook, email, cell phones, etc.) Be nice to people (e.g., constructive comments only,careful listening, and one speaker at a time) Do what you say you will do and deliver more thanyou promise (e.g., real entrepreneurs get things done) Do it with energy and passion (e.g., everyonecontributes and participates)Reference: JM PerryE140A Slide #25“Primary Question or Concern”E140A Slide #26A A ““To DoTo Do”” List for this Week List for this WeekSkim everything on the MFP and E140A’s site today.Prep for Session #2 on Thursday regarding the job search …read its session page carefully on E140A site.See you Thursday at 6PM @ Mango in Palo Alto!Prep for Session #3 on April 8 and please form study/projectteams for remainder of the